An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products

Marketing

Keywords

Consumer attitudes, Global and local products, Country –of- origin, consumers – Sri Lanka, elite

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

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An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products. / Rodrigo, Padmali ; Khan, Hina; Mcleay, Fraser .
2014. Paper presented at Academy of Marketing Conference, Liverpool, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Bibtex

@conference{5c9727c30303467b87b40ba20a8361b0,

title = "An investigation into the Elite Sri Lankan consumers{\textquoteright} propensity to seek country of origin information when purchasing hedonic and utilitarian products",

abstract = "This study aims to explore elite Sri Lankan consumer{\textquoteright}s attitudes towards global and local products and their propensity to seek Country of Origin (COO) information when purchasing hedonic and utilitarian products. More specifically, the objectives of the research are to investigate: (1) elite consumer{\textquoteright}s attitudes towards global and local products; (2) to what extent these attitudes differ across hedonic and utilitarian products; (3) if elite consumer{\textquoteright}s attitudes towards global and local products differ when buying products for specific purchaseoccasions (for general use, personal use, for a special occasion and when buying a product as a gift for a friend); and (4) whether there is a relationship between elite consumer{\textquoteright}s attitudes towards global and local products, and their propensity to seek COO information. The researchers plan to take a positivist stance and distribute 500 self administered questionnaires among wealthy Sri Lankan elites (with a high disposable income and high living standards).The authors believe that the findings will contribute significantly to the existing body of knowledge on COO by providing an insight about COO effects on elites. The elite market segment may represent a profitable niche for marketers to avoid head-to head competition.",

keywords = "Consumer attitudes, Global and local products, Country –of- origin, consumers – Sri Lanka, elite",

author = "Padmali Rodrigo and Hina Khan and Fraser Mcleay",

year = "2014",

language = "English",

note = "Academy of Marketing Conference ; Conference date: 05-07-2011 Through 07-07-2011",

}

RIS

TY - CONF

T1 - An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products

AU - Rodrigo, Padmali

AU - Khan, Hina

AU - Mcleay, Fraser

PY - 2014

Y1 - 2014

N2 - This study aims to explore elite Sri Lankan consumer’s attitudes towards global and local products and their propensity to seek Country of Origin (COO) information when purchasing hedonic and utilitarian products. More specifically, the objectives of the research are to investigate: (1) elite consumer’s attitudes towards global and local products; (2) to what extent these attitudes differ across hedonic and utilitarian products; (3) if elite consumer’s attitudes towards global and local products differ when buying products for specific purchaseoccasions (for general use, personal use, for a special occasion and when buying a product as a gift for a friend); and (4) whether there is a relationship between elite consumer’s attitudes towards global and local products, and their propensity to seek COO information. The researchers plan to take a positivist stance and distribute 500 self administered questionnaires among wealthy Sri Lankan elites (with a high disposable income and high living standards).The authors believe that the findings will contribute significantly to the existing body of knowledge on COO by providing an insight about COO effects on elites. The elite market segment may represent a profitable niche for marketers to avoid head-to head competition.

AB - This study aims to explore elite Sri Lankan consumer’s attitudes towards global and local products and their propensity to seek Country of Origin (COO) information when purchasing hedonic and utilitarian products. More specifically, the objectives of the research are to investigate: (1) elite consumer’s attitudes towards global and local products; (2) to what extent these attitudes differ across hedonic and utilitarian products; (3) if elite consumer’s attitudes towards global and local products differ when buying products for specific purchaseoccasions (for general use, personal use, for a special occasion and when buying a product as a gift for a friend); and (4) whether there is a relationship between elite consumer’s attitudes towards global and local products, and their propensity to seek COO information. The researchers plan to take a positivist stance and distribute 500 self administered questionnaires among wealthy Sri Lankan elites (with a high disposable income and high living standards).The authors believe that the findings will contribute significantly to the existing body of knowledge on COO by providing an insight about COO effects on elites. The elite market segment may represent a profitable niche for marketers to avoid head-to head competition.

KW - Consumer attitudes

KW - Global and local products

KW - Country –of- origin

KW - consumers – Sri Lanka

KW - elite

M3 - Conference paper

T2 - Academy of Marketing Conference

Y2 - 5 July 2011 through 7 July 2011

ER -

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