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Analysing entrepreneurial activity through a postfeminist perspective: A brave new world or the same old story?

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Publication date10/11/2017
Host publicationPostfeminism and Organization
EditorsPatricia Lewis, Yvonne Benschop, Ruth Simpson
Place of PublicationNew York
Number of pages19
ISBN (Electronic)9781315450926
ISBN (Print)9781315450933
<mark>Original language</mark>English


A critical component of the contemporary neoliberal turn has been the rise of entrepreneurship and entrepreneurial behaviours (Campbell and Pedersen, 2001). In developed nations, this era has been exemplified by a marked increase in entrepreneurship and new venture creation; entrepreneurial activity has also been integrated into the corporate environment encouraging individualised employee agency to generate innovative problem solving (Dannreuther and Perren, 2012) At a micro-level, we have seen the emergence of the ‘enterprising self’ and society where individuals assume responsibility for their own lives managing social welfare provisions previously provided by the state (du Gay, 1994; Down and Warren, 2008; Ahl and Nelson, 2015). These shifting expectations have been made possible by enabling legislative and institutional changes such as de-regulation, the decline of trade unions, privatisation of state services and liberalised markets (Perren and Dannreuther, 2012). Contemporaneously, the populist cultural promotion of entrepreneurship through various media has positioned it as a desirable career option with increasing status and social worth (Swail, Down, and Kautonen, 2013).