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Appreciating cultural differences in China: an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.

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Appreciating cultural differences in China: an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc. / Lyles, Marjorie.
In: Business Horizons, Vol. 51, No. 6, 11.2008, p. 463-468.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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@article{4f7fccc25b434dd296b7ed35cf39ed81,
title = "Appreciating cultural differences in China: an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.",
author = "Marjorie Lyles",
year = "2008",
month = nov,
doi = "10.1016/j.bushor.2008.06.002",
language = "English",
volume = "51",
pages = "463--468",
journal = "Business Horizons",
issn = "0007-6813",
publisher = "Elsevier Limited",
number = "6",

}

RIS

TY - JOUR

T1 - Appreciating cultural differences in China

T2 - an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.

AU - Lyles, Marjorie

PY - 2008/11

Y1 - 2008/11

U2 - 10.1016/j.bushor.2008.06.002

DO - 10.1016/j.bushor.2008.06.002

M3 - Journal article

VL - 51

SP - 463

EP - 468

JO - Business Horizons

JF - Business Horizons

SN - 0007-6813

IS - 6

ER -