Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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TY - CONF
T1 - Architecture and the consumption experience
AU - Skandalis, Alexandros
AU - Byrom, John
AU - Banister, Emma
PY - 2017
Y1 - 2017
N2 - The aim of this paper is to argue for the development of a more holistic understanding of the role of architecture within experiential consumption research. We review prior marketing and consumer research which touched upon the architectural dimensions of consumption experiences and we further draw upon our own research in the context of music consumption to illustrate the usefulness of generating theories that take into account the variety of ways into which lived architectural spaces can shape consumption experiences. We conclude by identifying potential areas of future research that lie at the intersection between architecture and experiential consumption research.
AB - The aim of this paper is to argue for the development of a more holistic understanding of the role of architecture within experiential consumption research. We review prior marketing and consumer research which touched upon the architectural dimensions of consumption experiences and we further draw upon our own research in the context of music consumption to illustrate the usefulness of generating theories that take into account the variety of ways into which lived architectural spaces can shape consumption experiences. We conclude by identifying potential areas of future research that lie at the intersection between architecture and experiential consumption research.
M3 - Conference paper
T2 - EIASM 9th Workshop on Interpretive Consumer Research
Y2 - 26 April 2017 through 29 April 2017
ER -