Home > Research > Publications & Outputs > Artificial Intelligence and Machine Learning fo...

Electronic data

  • Sample

    316 KB, PDF document

    Available under license: None

View graph of relations

Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies

Research output: Book/Report/ProceedingsBook

Publication date27/05/2021
Place of PublicationPreston
Number of pages236
Edition4th ed
ISBN (Electronic)9781838485702, 9781838485719
ISBN (Print)9781999325381, 9781838485726
<mark>Original language</mark>English


Artificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences.

Artificial Intelligence and Machine Learning for Business cuts through the hype and technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is on practical application and how to work with technical specialists (data scientists) to maximize the benefits of these technologies.

This revised and fully updated fourth edition contains several new sections and chapters, covering a broader set of topics than before, but retains the no-nonsense style of the original.