Final published version
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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - As long as you talk about me
T2 - The importance of family firm brands and the contingent role of family-firm identity
AU - Rovelli, P
AU - Benedetti, C
AU - Fronzetti Colladon, A
AU - De Massis, Alfredo
PY - 2022/2/28
Y1 - 2022/2/28
N2 - This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the media give to family firm brands. The analysis of a sample of 52,555 news articles published in 2017 about 63 Italian entrepreneurial families reveals that brand importance is positively associated with family firm revenues, and this relationship is stronger when there is identity match between the family and the firm. This study advances current literature by offering a rich and multifaceted perspective on how external audiences perceptions of the brand shape family firm performance.
AB - This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the media give to family firm brands. The analysis of a sample of 52,555 news articles published in 2017 about 63 Italian entrepreneurial families reveals that brand importance is positively associated with family firm revenues, and this relationship is stronger when there is identity match between the family and the firm. This study advances current literature by offering a rich and multifaceted perspective on how external audiences perceptions of the brand shape family firm performance.
KW - Family firms
KW - Brand importance
KW - Firm revenues
KW - Family-firm identity
KW - Semantic brand score
KW - Text mining
U2 - 10.1016/j.jbusres.2021.09.075
DO - 10.1016/j.jbusres.2021.09.075
M3 - Journal article
VL - 139
SP - 692
EP - 700
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -