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As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity

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As long as you talk about me : The importance of family firm brands and the contingent role of family-firm identity. / Rovelli, P; Benedetti, C; Fronzetti Colladon, A; De Massis, Alfredo.

In: Journal of Business Research, Vol. 139, 28.02.2022, p. 692-700.

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Rovelli, P ; Benedetti, C ; Fronzetti Colladon, A ; De Massis, Alfredo. / As long as you talk about me : The importance of family firm brands and the contingent role of family-firm identity. In: Journal of Business Research. 2022 ; Vol. 139. pp. 692-700.

Bibtex

@article{b359942b25264d4c8d3100dff8b56c1a,
title = "As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity",
abstract = "This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the media give to family firm brands. The analysis of a sample of 52,555 news articles published in 2017 about 63 Italian entrepreneurial families reveals that brand importance is positively associated with family firm revenues, and this relationship is stronger when there is identity match between the family and the firm. This study advances current literature by offering a rich and multifaceted perspective on how external audiences perceptions of the brand shape family firm performance.",
keywords = "Family firms, Brand importance, Firm revenues, Family-firm identity, Semantic brand score, Text mining",
author = "P Rovelli and C Benedetti and {Fronzetti Colladon}, A and {De Massis}, Alfredo",
year = "2022",
month = feb,
day = "28",
doi = "10.1016/j.jbusres.2021.09.075",
language = "English",
volume = "139",
pages = "692--700",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - As long as you talk about me

T2 - The importance of family firm brands and the contingent role of family-firm identity

AU - Rovelli, P

AU - Benedetti, C

AU - Fronzetti Colladon, A

AU - De Massis, Alfredo

PY - 2022/2/28

Y1 - 2022/2/28

N2 - This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the media give to family firm brands. The analysis of a sample of 52,555 news articles published in 2017 about 63 Italian entrepreneurial families reveals that brand importance is positively associated with family firm revenues, and this relationship is stronger when there is identity match between the family and the firm. This study advances current literature by offering a rich and multifaceted perspective on how external audiences perceptions of the brand shape family firm performance.

AB - This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the media give to family firm brands. The analysis of a sample of 52,555 news articles published in 2017 about 63 Italian entrepreneurial families reveals that brand importance is positively associated with family firm revenues, and this relationship is stronger when there is identity match between the family and the firm. This study advances current literature by offering a rich and multifaceted perspective on how external audiences perceptions of the brand shape family firm performance.

KW - Family firms

KW - Brand importance

KW - Firm revenues

KW - Family-firm identity

KW - Semantic brand score

KW - Text mining

U2 - 10.1016/j.jbusres.2021.09.075

DO - 10.1016/j.jbusres.2021.09.075

M3 - Journal article

VL - 139

SP - 692

EP - 700

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -