Final published version
Licence: CC BY: Creative Commons Attribution 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Asia’s materialists
T2 - Reconciling collectivism and materialism
AU - Awanis, Sandra
AU - Schlegelmilch, Bodo B.
AU - Cui, Charles Chi
PY - 2017/10
Y1 - 2017/10
N2 - Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial goals in favor of a lifestyle led by money, possessions, and status. The present research argues that there is a side of materialism that is concerned with collective-oriented interests. We examine the nature and consequences of collective-oriented materialism – the belief system that ascribes importance to possessions for their symbolic and signaling capacities to construct desirable social attributes. Drawing from cultural and consumer theories, we find considerable support that materialists espouse a collective-oriented quality to an otherwise self-oriented interest towards possessions.
AB - Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial goals in favor of a lifestyle led by money, possessions, and status. The present research argues that there is a side of materialism that is concerned with collective-oriented interests. We examine the nature and consequences of collective-oriented materialism – the belief system that ascribes importance to possessions for their symbolic and signaling capacities to construct desirable social attributes. Drawing from cultural and consumer theories, we find considerable support that materialists espouse a collective-oriented quality to an otherwise self-oriented interest towards possessions.
KW - materialism
KW - Asia
KW - cultural values
KW - conspicuous consumption
KW - multidimensional scaling
KW - values
KW - moderation analysis
U2 - 10.1057/s41267-017-0096-6
DO - 10.1057/s41267-017-0096-6
M3 - Journal article
VL - 48
SP - 964
EP - 991
JO - Journal of International Business Studies
JF - Journal of International Business Studies
SN - 0047-2506
IS - 8
ER -