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Assessing a new business partner: how coporate identity assists the evaluation process

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published

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Assessing a new business partner: how coporate identity assists the evaluation process. / Mason, Katy; Simoes, Claudia.
2010. Paper presented at EMAC, Copenhagen, Denmark.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Harvard

Mason, K & Simoes, C 2010, 'Assessing a new business partner: how coporate identity assists the evaluation process', Paper presented at EMAC, Copenhagen, Denmark, 1/06/10 - 4/06/10.

APA

Mason, K., & Simoes, C. (2010). Assessing a new business partner: how coporate identity assists the evaluation process. Paper presented at EMAC, Copenhagen, Denmark.

Vancouver

Mason K, Simoes C. Assessing a new business partner: how coporate identity assists the evaluation process. 2010. Paper presented at EMAC, Copenhagen, Denmark.

Author

Mason, Katy ; Simoes, Claudia. / Assessing a new business partner : how coporate identity assists the evaluation process. Paper presented at EMAC, Copenhagen, Denmark.

Bibtex

@conference{bfa47b47105c4385a21239cdb36ddb87,
title = "Assessing a new business partner: how coporate identity assists the evaluation process",
abstract = "Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to invest in developing strong and effective business-to-business relationships. This paper explores how a buyer and supplier draw on their own identities and the identities of each other in ways that enable them to develop a basis on which to conceptualise and operationalise a strategic sourcing relationship. We conducted an in-depth, longitudinal case study of a buyer-supplier relationship which involves a manufacturer buying and complex design services. The study suggests that the corporate identity of companies involved in a relationship has a prominent role in informing development of the relationship.",
author = "Katy Mason and Claudia Simoes",
year = "2010",
language = "English",
note = "EMAC ; Conference date: 01-06-2010 Through 04-06-2010",

}

RIS

TY - CONF

T1 - Assessing a new business partner

T2 - EMAC

AU - Mason, Katy

AU - Simoes, Claudia

PY - 2010

Y1 - 2010

N2 - Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to invest in developing strong and effective business-to-business relationships. This paper explores how a buyer and supplier draw on their own identities and the identities of each other in ways that enable them to develop a basis on which to conceptualise and operationalise a strategic sourcing relationship. We conducted an in-depth, longitudinal case study of a buyer-supplier relationship which involves a manufacturer buying and complex design services. The study suggests that the corporate identity of companies involved in a relationship has a prominent role in informing development of the relationship.

AB - Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to invest in developing strong and effective business-to-business relationships. This paper explores how a buyer and supplier draw on their own identities and the identities of each other in ways that enable them to develop a basis on which to conceptualise and operationalise a strategic sourcing relationship. We conducted an in-depth, longitudinal case study of a buyer-supplier relationship which involves a manufacturer buying and complex design services. The study suggests that the corporate identity of companies involved in a relationship has a prominent role in informing development of the relationship.

M3 - Conference paper

Y2 - 1 June 2010 through 4 June 2010

ER -