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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Attentional shifts and preference reversals
T2 - An eye-tracking study
AU - Alós-Ferrer, C.
AU - Jaudas, A.
AU - Ritschel, A.
PY - 2021/1/1
Y1 - 2021/1/1
N2 - The classic preference reversal phenomenon, where monetary evaluations contra-dict risky choices, has been argued to arise due to a focus on outcomes during the evaluation of alternatives, leading to overpricing of long-shot options. Such an ex-planation makes the implicit assumption that attentional shifts drive the phenomenon. We conducted an eye-tracking study to causally test this hypothesis by comparing a treatment based on cardinal, monetary evaluations with a different treatment avoiding a monetary frame. We find a significant treatment effect in the form of a shift in attention toward outcomes (relative to probabilities) when evaluations are monetary. Our evidence suggests that attentional shifts resulting from the monetary frame of evaluations are a driver of preference reversals.
AB - The classic preference reversal phenomenon, where monetary evaluations contra-dict risky choices, has been argued to arise due to a focus on outcomes during the evaluation of alternatives, leading to overpricing of long-shot options. Such an ex-planation makes the implicit assumption that attentional shifts drive the phenomenon. We conducted an eye-tracking study to causally test this hypothesis by comparing a treatment based on cardinal, monetary evaluations with a different treatment avoiding a monetary frame. We find a significant treatment effect in the form of a shift in attention toward outcomes (relative to probabilities) when evaluations are monetary. Our evidence suggests that attentional shifts resulting from the monetary frame of evaluations are a driver of preference reversals.
KW - Compatibility hypothesis
KW - Eye-tracking
KW - Preference reversals
KW - Ranking
U2 - 10.1017/S1930297500008305
DO - 10.1017/S1930297500008305
M3 - Journal article
VL - 16
SP - 57
EP - 93
JO - Judgment and Decision Making
JF - Judgment and Decision Making
SN - 1930-2975
IS - 1
ER -