The four retailing journals are reviewed over a 15 year period through 2008. Utilizing established methodology, the impact of scholars and institutions upon the retailing discipline is assessed using five measures. Over 1,800 articles were reviewed, coded for authorship and institutional affiliation and then analyzed based on several measures designed to control for quantity and quality of publication. Results by journal as well as overall are tabled by author and institutional appearance. Findings include a distinct division of European authors and institutions dominating the three European-based journals and North American authors dominating the American-based journal.