Rights statement: The final, definitive version of this article has been published in the Journal, Electronic Commerce Research and Applications 12 (6), 2013, © ELSEVIER.
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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Automated buyer profiling control based on human privacy attitudes
AU - Such, Jose M.
AU - Garcia-Fornes, Ana
AU - Botti, Vicent
N1 - The final, definitive version of this article has been published in the Journal, Electronic Commerce Research and Applications 12 (6), 2013, © ELSEVIER.
PY - 2013/11
Y1 - 2013/11
N2 - In e-commerce applications, vendors can construct detailed profiles about customers’ preferences, which is known as buyer profiling. These profiles can then be used by vendors in order to perform practices such as price discrimination, poor judgment, etc. The use of pseudonyms and, specially, changing pseudonyms from time to time are known to minimize profiling, minimizing the capacity of vendors to perform such practices in turn. Although there are some frameworks and tools that support pseudonym change, there are few proposals that suggest or directly change the pseudonym in an automated fashion. Instead, users are usually provided with the mechanisms to change pseudonyms but without any advise on when they should actually use these mechanisms. In this paper, we present an approach to control buyer profiling by means of automated pseudonym changes performed according to human privacy attitudes. We also present an application scenario and an evaluation of our proposal.
AB - In e-commerce applications, vendors can construct detailed profiles about customers’ preferences, which is known as buyer profiling. These profiles can then be used by vendors in order to perform practices such as price discrimination, poor judgment, etc. The use of pseudonyms and, specially, changing pseudonyms from time to time are known to minimize profiling, minimizing the capacity of vendors to perform such practices in turn. Although there are some frameworks and tools that support pseudonym change, there are few proposals that suggest or directly change the pseudonym in an automated fashion. Instead, users are usually provided with the mechanisms to change pseudonyms but without any advise on when they should actually use these mechanisms. In this paper, we present an approach to control buyer profiling by means of automated pseudonym changes performed according to human privacy attitudes. We also present an application scenario and an evaluation of our proposal.
KW - e-commerce
KW - privacy
KW - buyer profiling
KW - pseudonymity
KW - automated pseudonym change
KW - customer profiling
KW - agent-based e-commerce
U2 - 10.1016/j.elerap.2013.05.001
DO - 10.1016/j.elerap.2013.05.001
M3 - Journal article
VL - 12
SP - 386
EP - 396
JO - Electronic Commerce Research and Applications
JF - Electronic Commerce Research and Applications
SN - 1567-4223
IS - 6
ER -