Rights statement: This is the author’s version of a work that was accepted for publication in Tourism Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Tourism Management, 67, 2018 DOI: 10.1016/j.tourman.2017.11.011
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Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Bayes factors vs. P-values
AU - George Assaf, A.
AU - Tsionas, Mike
N1 - This is the author’s version of a work that was accepted for publication in Tourism Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Tourism Management, 67, 2018 DOI: 10.1016/j.tourman.2017.11.011
PY - 2018/8
Y1 - 2018/8
N2 - The use of p-values for hypothesis testing has always been the norm in the tourism literature. This paper proposes the use of Bayes factors as an attractive alternative for hypothesis testing. As the Bayes factor is based on the Bayesian approach, which relies solely on the observed sample to provide direct probability statements about the parameters of interest, it is more suited for the purpose of hypothesis testing. Importantly, in this paper we show that the Bayes factor has nicer properties than the p-value, a fact that should be of interest irrespective of whether the user is Bayesian or not. We discuss in more details the advantages of Bayes factors, and provide several interesting recommendations throughout the paper.
AB - The use of p-values for hypothesis testing has always been the norm in the tourism literature. This paper proposes the use of Bayes factors as an attractive alternative for hypothesis testing. As the Bayes factor is based on the Bayesian approach, which relies solely on the observed sample to provide direct probability statements about the parameters of interest, it is more suited for the purpose of hypothesis testing. Importantly, in this paper we show that the Bayes factor has nicer properties than the p-value, a fact that should be of interest irrespective of whether the user is Bayesian or not. We discuss in more details the advantages of Bayes factors, and provide several interesting recommendations throughout the paper.
U2 - 10.1016/j.tourman.2017.11.011
DO - 10.1016/j.tourman.2017.11.011
M3 - Journal article
VL - 67
SP - 17
EP - 31
JO - Tourism Management
JF - Tourism Management
SN - 0261-5177
ER -