Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Behind the Scenes of Digital Servitization: Actualizing IOT-Enabled Affordances
T2 - 79th Annual Meeting of the Academy of Management
AU - Naik, Parikshit
AU - Schroeder, Andreas
AU - Kapoor, Kawal
AU - Ziaee Bigdeli, Ali
AU - Baines, Tim
PY - 2019/8/1
Y1 - 2019/8/1
N2 - AbstractManufacturers are increasingly transforming through servitization, and the Internet of Things (IoT) plays a crucial enabling role in this transformation. Current literature identifies the various opportunities the IoT creates that enable servitization but fails to explain the mechanisms required to capitalise on these opportunities. By conducting a multiple-case study of six manufacturing firms and applying an affordance theory approach, this study develops a framework to explain the mechanisms that capture the IoT opportunities in a servitization context. The affordance theory helps to identify three types of affordances and associated actualization mechanisms that are responsible for the contributions made by the IoT. This study provides a framework for manufacturers to examine the IoT contributions and associated actualization efforts required to achieve their servitization objectives. The study adds to the understanding of IoT contributions in the servitization context and the exploration of the affordance theory and its extensions on an organisational level.
AB - AbstractManufacturers are increasingly transforming through servitization, and the Internet of Things (IoT) plays a crucial enabling role in this transformation. Current literature identifies the various opportunities the IoT creates that enable servitization but fails to explain the mechanisms required to capitalise on these opportunities. By conducting a multiple-case study of six manufacturing firms and applying an affordance theory approach, this study develops a framework to explain the mechanisms that capture the IoT opportunities in a servitization context. The affordance theory helps to identify three types of affordances and associated actualization mechanisms that are responsible for the contributions made by the IoT. This study provides a framework for manufacturers to examine the IoT contributions and associated actualization efforts required to achieve their servitization objectives. The study adds to the understanding of IoT contributions in the servitization context and the exploration of the affordance theory and its extensions on an organisational level.
U2 - 10.5465/AMBPP.2019.12804abstract
DO - 10.5465/AMBPP.2019.12804abstract
M3 - Journal article
VL - 2019
JO - Academy of Management Proceedings
JF - Academy of Management Proceedings
SN - 0065-0668
IS - 1
ER -