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Beyond helping: the role of psychological distance in cause-related product buying decisions

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper

Published

Standard

Beyond helping: the role of psychological distance in cause-related product buying decisions. / Xue, Melanie; Xiao, Sarah.
43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions. Valencia, Spain, 2014.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper

Harvard

Xue, M & Xiao, S 2014, Beyond helping: the role of psychological distance in cause-related product buying decisions. in 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions. Valencia, Spain.

APA

Xue, M., & Xiao, S. (2014). Beyond helping: the role of psychological distance in cause-related product buying decisions. In 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions

Vancouver

Xue M, Xiao S. Beyond helping: the role of psychological distance in cause-related product buying decisions. In 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions. Valencia, Spain. 2014

Author

Xue, Melanie ; Xiao, Sarah. / Beyond helping : the role of psychological distance in cause-related product buying decisions. 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions. Valencia, Spain, 2014.

Bibtex

@inproceedings{4ad703f8512d49378a871092d0b417ac,
title = "Beyond helping: the role of psychological distance in cause-related product buying decisions",
author = "Melanie Xue and Sarah Xiao",
year = "2014",
month = jun,
day = "3",
language = "English",
isbn = "9788437094533",
booktitle = "43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions",

}

RIS

TY - GEN

T1 - Beyond helping

T2 - the role of psychological distance in cause-related product buying decisions

AU - Xue, Melanie

AU - Xiao, Sarah

PY - 2014/6/3

Y1 - 2014/6/3

M3 - Conference contribution/Paper

SN - 9788437094533

BT - 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions

CY - Valencia, Spain

ER -