This paper performs a qualitative critical discourse analysis of 52 local news articles from four Florida (United States) newspapers to identify and expand the notion of journalistic boosterism. In the paper, I argue that boosterism—everyday news that promotes mediatized notions of a community's dominant traditions, dominant identities, and potential for future prosperities—functions as a form of social control by performing, as banishment, an act that secludes particular social groups from participating in community spaces, social roles, and storytelling. This paper conceptualizes journalistic boosterism as operating via a duality of community building and social banishment, a practice that continues to spread across the globe.