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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Bouncing from the Covid-19 Pandemic
T2 - Response of an Online Medical Tourism Facilitator Platform
AU - Thananusak, Trin
AU - Zhu, Ruilin
AU - Punnakitikashem, Prattana
PY - 2022/9/10
Y1 - 2022/9/10
N2 - People have increasingly engaged in medical tourism to find effective medical treatments but more economical overseas. These travellers use the service of online Medical Tourism Facilitators (MTFs) in choosing and arranging medical trips. However, the Covid-19 pandemic and the ban on international travelling disrupted travel and thus seriously affected the tourism businesses, including MTFs. Businesses need to be resilient and pivot their business models to survive and bounce back from the crisis. However, it is less clear how MTFs navigate this Covid-19 pandemic. This paper adopts a case study to explain how an online MTF platform (Dental Departures) responds to the opportunities and challenges and examines how it pivots business models.
AB - People have increasingly engaged in medical tourism to find effective medical treatments but more economical overseas. These travellers use the service of online Medical Tourism Facilitators (MTFs) in choosing and arranging medical trips. However, the Covid-19 pandemic and the ban on international travelling disrupted travel and thus seriously affected the tourism businesses, including MTFs. Businesses need to be resilient and pivot their business models to survive and bounce back from the crisis. However, it is less clear how MTFs navigate this Covid-19 pandemic. This paper adopts a case study to explain how an online MTF platform (Dental Departures) responds to the opportunities and challenges and examines how it pivots business models.
KW - Dental Tourism
KW - Platform
KW - Medical Tourism Facilitator
KW - Medical Tourism
KW - Pandemic
U2 - 10.1016/j.procs.2022.08.033
DO - 10.1016/j.procs.2022.08.033
M3 - Journal article
C2 - 36120409
VL - 204
SP - 278
EP - 282
JO - Procedia Computer Science
JF - Procedia Computer Science
SN - 1877-0509
ER -