Brand Image Perception across Cultures: a Study in Communication Sector

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Brand Image Perception across Cultures: a Study in Communication Sector. / Salciuviene, Laura; Mockaitis, A.I.; De Mattos, C et al.
The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom. 2007.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Salciuviene, L, Mockaitis, AI, De Mattos, C & Ghauri, P 2007, Brand Image Perception across Cultures: a Study in Communication Sector. in The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom.

APA

Salciuviene, L., Mockaitis, A. I., De Mattos, C., & Ghauri, P. (2007). Brand Image Perception across Cultures: a Study in Communication Sector. In The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom

Vancouver

Salciuviene L, Mockaitis AI, De Mattos C, Ghauri P. Brand Image Perception across Cultures: a Study in Communication Sector. In The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom. 2007

Author

Salciuviene, Laura ; Mockaitis, A.I. ; De Mattos, C et al. / Brand Image Perception across Cultures: a Study in Communication Sector. The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom. 2007.

Bibtex

@inproceedings{1b8b0d4695fc4cdf99aa167655074ab1,

title = "Brand Image Perception across Cultures: a Study in Communication Sector",

author = "Laura Salciuviene and A.I. Mockaitis and {De Mattos}, C and P Ghauri",

year = "2007",

language = "English",

booktitle = "The CIMaR annual conference {"}Regional and National Drivers of Business Location and Competitiveness{"}, May, Manchester, United Kingdom",

}

RIS

TY - GEN

T1 - Brand Image Perception across Cultures: a Study in Communication Sector

AU - Salciuviene, Laura

AU - Mockaitis, A.I.

AU - De Mattos, C

AU - Ghauri, P

PY - 2007

Y1 - 2007

M3 - Conference contribution/Paper

BT - The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom

ER -

Research