Brand image perception and consumer values : a cross-cultural comparison

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Brand image perception and consumer values : a cross-cultural comparison. / Salciuviene, Laura; Mockaitis, Audra I.; De Mattos, C. et al.
Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness". 2006.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Salciuviene, L, Mockaitis, AI, De Mattos, C & Ghauri, P 2006, Brand image perception and consumer values : a cross-cultural comparison. in Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness". The 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness", Fribourg, Switzerland, 7/12/06.

APA

Salciuviene, L., Mockaitis, A. I., De Mattos, C., & Ghauri, P. (2006). Brand image perception and consumer values : a cross-cultural comparison. In Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness"

Vancouver

Salciuviene L, Mockaitis AI, De Mattos C, Ghauri P. Brand image perception and consumer values : a cross-cultural comparison. In Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness". 2006

Author

Salciuviene, Laura ; Mockaitis, Audra I. ; De Mattos, C. et al. / Brand image perception and consumer values : a cross-cultural comparison. Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness". 2006.

Bibtex

@inproceedings{958473d3cef74baa9f53fc7a7529bb7a,

title = "Brand image perception and consumer values : a cross-cultural comparison",

author = "Laura Salciuviene and Mockaitis, {Audra I.} and {De Mattos}, C. and P. Ghauri",

year = "2006",

language = "English",

booktitle = "Proceedings of the 32nd EIBA Annual Conference {"}Regional and National Drivers of Business Location and Competitiveness{"}",

note = "The 32nd EIBA Annual Conference {"}Regional and National Drivers of Business Location and Competitiveness{"} ; Conference date: 07-12-2006 Through 09-12-2006",

}

RIS

TY - GEN

T1 - Brand image perception and consumer values : a cross-cultural comparison

AU - Salciuviene, Laura

AU - Mockaitis, Audra I.

AU - De Mattos, C.

AU - Ghauri, P.

PY - 2006

Y1 - 2006

M3 - Conference contribution/Paper

BT - Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness"

T2 - The 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness"

Y2 - 7 December 2006 through 9 December 2006

ER -

Research