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Brand scouting: co-creation of value in the Football Manager community

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Brand scouting: co-creation of value in the Football Manager community. / Skandalis, Alexandros; Byrom, John; Banister, Emma.
In: Advances in Consumer Research, Vol. 43, 2015, p. 409-411.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Skandalis, A, Byrom, J & Banister, E 2015, 'Brand scouting: co-creation of value in the Football Manager community', Advances in Consumer Research, vol. 43, pp. 409-411. <http://acrwebsite.org/volumes/1019796/volumes/v43/NA-43>

APA

Skandalis, A., Byrom, J., & Banister, E. (2015). Brand scouting: co-creation of value in the Football Manager community. Advances in Consumer Research, 43, 409-411. http://acrwebsite.org/volumes/1019796/volumes/v43/NA-43

Vancouver

Skandalis A, Byrom J, Banister E. Brand scouting: co-creation of value in the Football Manager community. Advances in Consumer Research. 2015;43:409-411.

Author

Skandalis, Alexandros ; Byrom, John ; Banister, Emma. / Brand scouting : co-creation of value in the Football Manager community. In: Advances in Consumer Research. 2015 ; Vol. 43. pp. 409-411.

Bibtex

@article{93dec5146e5d4a8db8f5be3b0192f18a,
title = "Brand scouting: co-creation of value in the Football Manager community",
abstract = "This paper enhances our understanding of collective value co-creation in the context of brand-centered communities. Our study is based on a netnographic exploration of the Football Manager (FM) game community. We introduce the concept of brand scouting and describe how it extends and goes beyond current theorizations of value co-creation.",
author = "Alexandros Skandalis and John Byrom and Emma Banister",
year = "2015",
language = "English",
volume = "43",
pages = "409--411",
journal = "Advances in Consumer Research",
issn = "0915-5524",

}

RIS

TY - JOUR

T1 - Brand scouting

T2 - co-creation of value in the Football Manager community

AU - Skandalis, Alexandros

AU - Byrom, John

AU - Banister, Emma

PY - 2015

Y1 - 2015

N2 - This paper enhances our understanding of collective value co-creation in the context of brand-centered communities. Our study is based on a netnographic exploration of the Football Manager (FM) game community. We introduce the concept of brand scouting and describe how it extends and goes beyond current theorizations of value co-creation.

AB - This paper enhances our understanding of collective value co-creation in the context of brand-centered communities. Our study is based on a netnographic exploration of the Football Manager (FM) game community. We introduce the concept of brand scouting and describe how it extends and goes beyond current theorizations of value co-creation.

M3 - Journal article

VL - 43

SP - 409

EP - 411

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0915-5524

ER -