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Brand worlds from articulation to integration

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Brand worlds from articulation to integration. / Berthon, P R; Pitt, L F; Chakrabarti, R; Berthon, J P.

In: Journal of Advertising Research, Vol. 51, No. 1, 2011, p. 182-194.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Berthon, PR, Pitt, LF, Chakrabarti, R & Berthon, JP 2011, 'Brand worlds from articulation to integration', Journal of Advertising Research, vol. 51, no. 1, pp. 182-194. <http://www.journalofadvertisingresearch.com/ArticleCenter/default.asp?ID=93561&Type=Article>

APA

Berthon, P. R., Pitt, L. F., Chakrabarti, R., & Berthon, J. P. (2011). Brand worlds from articulation to integration. Journal of Advertising Research, 51(1), 182-194. http://www.journalofadvertisingresearch.com/ArticleCenter/default.asp?ID=93561&Type=Article

Vancouver

Berthon PR, Pitt LF, Chakrabarti R, Berthon JP. Brand worlds from articulation to integration. Journal of Advertising Research. 2011;51(1):182-194.

Author

Berthon, P R ; Pitt, L F ; Chakrabarti, R ; Berthon, J P. / Brand worlds from articulation to integration. In: Journal of Advertising Research. 2011 ; Vol. 51, No. 1. pp. 182-194.

Bibtex

@article{1d64bce28f8d4049888abcea2fb80259,
title = "Brand worlds from articulation to integration",
abstract = "In this paper, the authors reflect upon the last half-century of branding research, offering both integration and insight. They chart how the understanding of brands has evolved from mark-through mimesis, expression, and symptom to self-organizing phenomenon. Using Popper{\textquoteright}s Three Worlds hypothesis, they show how the various fragmented streams of branding research can be integrated so that they complement and supplement each other. The authors then provide a prognosis on the future evolutions of brands and branding research.",
author = "Berthon, {P R} and Pitt, {L F} and R Chakrabarti and Berthon, {J P}",
year = "2011",
language = "English",
volume = "51",
pages = "182--194",
journal = "Journal of Advertising Research",
issn = "0021-8499",
publisher = "World Advertising Research Center",
number = "1",

}

RIS

TY - JOUR

T1 - Brand worlds from articulation to integration

AU - Berthon, P R

AU - Pitt, L F

AU - Chakrabarti, R

AU - Berthon, J P

PY - 2011

Y1 - 2011

N2 - In this paper, the authors reflect upon the last half-century of branding research, offering both integration and insight. They chart how the understanding of brands has evolved from mark-through mimesis, expression, and symptom to self-organizing phenomenon. Using Popper’s Three Worlds hypothesis, they show how the various fragmented streams of branding research can be integrated so that they complement and supplement each other. The authors then provide a prognosis on the future evolutions of brands and branding research.

AB - In this paper, the authors reflect upon the last half-century of branding research, offering both integration and insight. They chart how the understanding of brands has evolved from mark-through mimesis, expression, and symptom to self-organizing phenomenon. Using Popper’s Three Worlds hypothesis, they show how the various fragmented streams of branding research can be integrated so that they complement and supplement each other. The authors then provide a prognosis on the future evolutions of brands and branding research.

M3 - Journal article

VL - 51

SP - 182

EP - 194

JO - Journal of Advertising Research

JF - Journal of Advertising Research

SN - 0021-8499

IS - 1

ER -