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Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar. / Cremonini, Leon; Taylor, John Robert.
Competition in Higher Education Branding and Marketing: National and Global Perspectives. ed. / Antigoni Papadimitriou. Palgrave Macmillan, 2017. p. 197-219.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Cremonini, L & Taylor, JR 2017, Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar. in A Papadimitriou (ed.), Competition in Higher Education Branding and Marketing: National and Global Perspectives. Palgrave Macmillan, pp. 197-219.

APA

Cremonini, L., & Taylor, J. R. (2017). Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar. In A. Papadimitriou (Ed.), Competition in Higher Education Branding and Marketing: National and Global Perspectives (pp. 197-219). Palgrave Macmillan.

Vancouver

Cremonini L, Taylor JR. Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar. In Papadimitriou A, editor, Competition in Higher Education Branding and Marketing: National and Global Perspectives. Palgrave Macmillan. 2017. p. 197-219

Author

Cremonini, Leon ; Taylor, John Robert. / Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally : The Example of Qatar. Competition in Higher Education Branding and Marketing: National and Global Perspectives. editor / Antigoni Papadimitriou. Palgrave Macmillan, 2017. pp. 197-219

Bibtex

@inbook{3c4c2341023d49d786ac13cd3662a715,
title = "Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar",
author = "Leon Cremonini and Taylor, {John Robert}",
year = "2017",
language = "English",
isbn = "9783319585260",
pages = "197--219",
editor = "Antigoni Papadimitriou",
booktitle = "Competition in Higher Education Branding and Marketing",
publisher = "Palgrave Macmillan",

}

RIS

TY - CHAP

T1 - Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally

T2 - The Example of Qatar

AU - Cremonini, Leon

AU - Taylor, John Robert

PY - 2017

Y1 - 2017

M3 - Chapter

SN - 9783319585260

SP - 197

EP - 219

BT - Competition in Higher Education Branding and Marketing

A2 - Papadimitriou, Antigoni

PB - Palgrave Macmillan

ER -