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Branding in mergers and acquisitions: Current research and contingent research questions

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Branding in mergers and acquisitions: Current research and contingent research questions. / Rothermel, Marcella; Bauer, Florian.
The Routledge Companion to Mergers and Acquisitions. ed. / Annette Risberg; David R. King; Olimpia Meglio. London: Routledge, 2015. p. 367-382 (The Routledge Companion to Mergers and Acquisitions).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Rothermel, M & Bauer, F 2015, Branding in mergers and acquisitions: Current research and contingent research questions. in A Risberg, DR King & O Meglio (eds), The Routledge Companion to Mergers and Acquisitions. The Routledge Companion to Mergers and Acquisitions, Routledge, London, pp. 367-382. https://doi.org/10.4324/9780203761885

APA

Rothermel, M., & Bauer, F. (2015). Branding in mergers and acquisitions: Current research and contingent research questions. In A. Risberg, D. R. King, & O. Meglio (Eds.), The Routledge Companion to Mergers and Acquisitions (pp. 367-382). (The Routledge Companion to Mergers and Acquisitions). Routledge. https://doi.org/10.4324/9780203761885

Vancouver

Rothermel M, Bauer F. Branding in mergers and acquisitions: Current research and contingent research questions. In Risberg A, King DR, Meglio O, editors, The Routledge Companion to Mergers and Acquisitions. London: Routledge. 2015. p. 367-382. (The Routledge Companion to Mergers and Acquisitions). doi: 10.4324/9780203761885

Author

Rothermel, Marcella ; Bauer, Florian. / Branding in mergers and acquisitions : Current research and contingent research questions. The Routledge Companion to Mergers and Acquisitions. editor / Annette Risberg ; David R. King ; Olimpia Meglio. London : Routledge, 2015. pp. 367-382 (The Routledge Companion to Mergers and Acquisitions).

Bibtex

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title = "Branding in mergers and acquisitions: Current research and contingent research questions",
abstract = "Mergers and acquisitions (M&As) are events that attract considerable interest from academics and practitioners, and much research has been conducted into their impact on individuals, organizations and societies. Yet, despite all the existing research and the varied theoretical and methodological approaches employed, there remains more to learn about M&As. The Routledge Companion to Mergers and Acquisitions takes a detailed look at this multifacted subject using a novel framework of four domains – substantive issues, contextual issues, methodological issues and conceptual issues. Drawing on the expertise of its international team of contributors, the volume surveys the state of the field, including emerging and cutting-edge areas such as social network analysis and corporate branding. This Companion will be a rich resource for students, researchers and practitioners involved in the study of M&As, and organizational and strategic studies more widely.",
author = "Marcella Rothermel and Florian Bauer",
year = "2015",
month = jun,
day = "19",
doi = "10.4324/9780203761885",
language = "English",
isbn = "9781134497720",
series = "The Routledge Companion to Mergers and Acquisitions",
publisher = "Routledge",
pages = "367--382",
editor = "Annette Risberg and King, {David R. } and Olimpia Meglio",
booktitle = "The Routledge Companion to Mergers and Acquisitions",

}

RIS

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T1 - Branding in mergers and acquisitions

T2 - Current research and contingent research questions

AU - Rothermel, Marcella

AU - Bauer, Florian

PY - 2015/6/19

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N2 - Mergers and acquisitions (M&As) are events that attract considerable interest from academics and practitioners, and much research has been conducted into their impact on individuals, organizations and societies. Yet, despite all the existing research and the varied theoretical and methodological approaches employed, there remains more to learn about M&As. The Routledge Companion to Mergers and Acquisitions takes a detailed look at this multifacted subject using a novel framework of four domains – substantive issues, contextual issues, methodological issues and conceptual issues. Drawing on the expertise of its international team of contributors, the volume surveys the state of the field, including emerging and cutting-edge areas such as social network analysis and corporate branding. This Companion will be a rich resource for students, researchers and practitioners involved in the study of M&As, and organizational and strategic studies more widely.

AB - Mergers and acquisitions (M&As) are events that attract considerable interest from academics and practitioners, and much research has been conducted into their impact on individuals, organizations and societies. Yet, despite all the existing research and the varied theoretical and methodological approaches employed, there remains more to learn about M&As. The Routledge Companion to Mergers and Acquisitions takes a detailed look at this multifacted subject using a novel framework of four domains – substantive issues, contextual issues, methodological issues and conceptual issues. Drawing on the expertise of its international team of contributors, the volume surveys the state of the field, including emerging and cutting-edge areas such as social network analysis and corporate branding. This Companion will be a rich resource for students, researchers and practitioners involved in the study of M&As, and organizational and strategic studies more widely.

U2 - 10.4324/9780203761885

DO - 10.4324/9780203761885

M3 - Chapter

SN - 9781134497720

T3 - The Routledge Companion to Mergers and Acquisitions

SP - 367

EP - 382

BT - The Routledge Companion to Mergers and Acquisitions

A2 - Risberg, Annette

A2 - King, David R.

A2 - Meglio, Olimpia

PB - Routledge

CY - London

ER -