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Brothers in arms: contradictory metaphors in contemporary marketing discourse.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Brothers in arms: contradictory metaphors in contemporary marketing discourse. / Koller, Veronika.
Confronting metaphor in use. ed. / Mara Zanotto; Lynne Cameron; Marilda Cavalcanti. Amsterdam: Benjamins, 2008. p. 103-125 (Pragmatics & Beyond New Series).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Koller, V 2008, Brothers in arms: contradictory metaphors in contemporary marketing discourse. in M Zanotto, L Cameron & M Cavalcanti (eds), Confronting metaphor in use. Pragmatics & Beyond New Series, Benjamins, Amsterdam, pp. 103-125. <http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=P%26bns%20173>

APA

Koller, V. (2008). Brothers in arms: contradictory metaphors in contemporary marketing discourse. In M. Zanotto, L. Cameron, & M. Cavalcanti (Eds.), Confronting metaphor in use (pp. 103-125). (Pragmatics & Beyond New Series). Benjamins. http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=P%26bns%20173

Vancouver

Koller V. Brothers in arms: contradictory metaphors in contemporary marketing discourse. In Zanotto M, Cameron L, Cavalcanti M, editors, Confronting metaphor in use. Amsterdam: Benjamins. 2008. p. 103-125. (Pragmatics & Beyond New Series).

Author

Koller, Veronika. / Brothers in arms : contradictory metaphors in contemporary marketing discourse. Confronting metaphor in use. editor / Mara Zanotto ; Lynne Cameron ; Marilda Cavalcanti. Amsterdam : Benjamins, 2008. pp. 103-125 (Pragmatics & Beyond New Series).

Bibtex

@inbook{2dd2586b5c4d41898cda31772a9f4eec,
title = "Brothers in arms: contradictory metaphors in contemporary marketing discourse.",
author = "Veronika Koller",
year = "2008",
language = "English",
isbn = "978 90 272 5417 7",
series = "Pragmatics &amp; Beyond New Series",
publisher = "Benjamins",
pages = "103--125",
editor = "Mara Zanotto and Lynne Cameron and Marilda Cavalcanti",
booktitle = "Confronting metaphor in use",

}

RIS

TY - CHAP

T1 - Brothers in arms

T2 - contradictory metaphors in contemporary marketing discourse.

AU - Koller, Veronika

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 978 90 272 5417 7

T3 - Pragmatics &amp; Beyond New Series

SP - 103

EP - 125

BT - Confronting metaphor in use

A2 - Zanotto, Mara

A2 - Cameron, Lynne

A2 - Cavalcanti, Marilda

PB - Benjamins

CY - Amsterdam

ER -