Final published version
Licence: CC BY: Creative Commons Attribution 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Building green innovation networks for people, planet, and profit
T2 - A multi-level, multi-value approach
AU - Pattinson, Steven
AU - Damij, Nadja
AU - El Maalouf, Nicole
AU - Bazi, Saleh
AU - Elsahn, Ziad
AU - Hilliard, Rachel
AU - Cunningham, James A.
PY - 2023/11/30
Y1 - 2023/11/30
N2 - In this conceptual paper we explore the problem of how firms balance profit considerations against their contribution to society and the environmental. We theorize how firms build networks that support green transition, enabling them to reconfigure processes that match sustainability goals and maintain profitable. We explore how building networks for green transition supports firms' transition to more sustainable approaches that support the adoption of, and transition to, green strategies. We extend current theorization of how firms build multi-level B2B networks that support green transition that benefits society and the environment. We suggest three propositions that support the development of a multi-level, multi-value model for building green innovation networks. We identify four critical success factors - embedding technological diversity, developing knowledge sharing mechanisms, embracing open innovation strategies, overcoming resistance to change, − that support this process and help firms overcome value creation frictions and deliver multi-value benefits to society (people) and the environment (planet), whilst enabling firms to make a profit. Our conclusion outlines our contribution and highlights areas for future research.
AB - In this conceptual paper we explore the problem of how firms balance profit considerations against their contribution to society and the environmental. We theorize how firms build networks that support green transition, enabling them to reconfigure processes that match sustainability goals and maintain profitable. We explore how building networks for green transition supports firms' transition to more sustainable approaches that support the adoption of, and transition to, green strategies. We extend current theorization of how firms build multi-level B2B networks that support green transition that benefits society and the environment. We suggest three propositions that support the development of a multi-level, multi-value model for building green innovation networks. We identify four critical success factors - embedding technological diversity, developing knowledge sharing mechanisms, embracing open innovation strategies, overcoming resistance to change, − that support this process and help firms overcome value creation frictions and deliver multi-value benefits to society (people) and the environment (planet), whilst enabling firms to make a profit. Our conclusion outlines our contribution and highlights areas for future research.
KW - B2B, network
KW - Green innovation
KW - Green transition
KW - Multi-level
KW - Multi-value
U2 - 10.1016/j.indmarman.2023.10.016
DO - 10.1016/j.indmarman.2023.10.016
M3 - Journal article
AN - SCOPUS:85175261833
VL - 115
SP - 408
EP - 420
JO - Industrial Marketing Management
JF - Industrial Marketing Management
SN - 0019-8501
ER -