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“Can we build it? Yes, we can!” complexities of resource re-deployment to fight pandemic.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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“Can we build it? Yes, we can!” complexities of resource re-deployment to fight pandemic. / Elsahn, Ziad; Siedlok, Frank.
In: Industrial Marketing Management, Vol. 93, 28.02.2021, p. 191-207.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Elsahn, Z & Siedlok, F 2021, '“Can we build it? Yes, we can!” complexities of resource re-deployment to fight pandemic.', Industrial Marketing Management, vol. 93, pp. 191-207. https://doi.org/10.1016/j.indmarman.2021.01.013

APA

Elsahn, Z., & Siedlok, F. (2021). “Can we build it? Yes, we can!” complexities of resource re-deployment to fight pandemic. Industrial Marketing Management, 93, 191-207. https://doi.org/10.1016/j.indmarman.2021.01.013

Vancouver

Elsahn Z, Siedlok F. “Can we build it? Yes, we can!” complexities of resource re-deployment to fight pandemic. Industrial Marketing Management. 2021 Feb 28;93:191-207. Epub 2021 Jan 28. doi: 10.1016/j.indmarman.2021.01.013

Author

Elsahn, Ziad ; Siedlok, Frank. / “Can we build it? Yes, we can!” complexities of resource re-deployment to fight pandemic. In: Industrial Marketing Management. 2021 ; Vol. 93. pp. 191-207.

Bibtex

@article{3d62847d538b448b8721172403910972,
title = "“Can we build it? Yes, we can!” complexities of resource re-deployment to fight pandemic.",
abstract = "During the COVID-19 pandemic, several countries asked their domestic firms to produce various medical equipment. Many firms promised to do so, including redesigns of existing ventilators or designing new ones. Despite these firms' enthusiasm, however, many of their attempts at being resourceful- through deploying their resources in activities beyond their current use- were unsuccessful. Our study attempts to explain why the success of these efforts varied. We integrate concepts of resourcefulness, managerial cognition, and product architecture to develop a typology of resourcing approaches, using a firm's characteristics and resources, its interpretative frames, and the technical and regulatory characteristics of the product being resourced for as boundary conditions. We illustrate our theorizing through case studies on the manufacturing of face shields, hand sanitiser, face masks, and medical ventilators. Our study provides important implications for firms attempting to deploy their resources in new contexts.",
keywords = "Capability re-deployment, COVID-19, Innovation, Resourcefulness, Resourcing strategy",
author = "Ziad Elsahn and Frank Siedlok",
note = "Publisher Copyright: {\textcopyright} 2021 Elsevier Inc.",
year = "2021",
month = feb,
day = "28",
doi = "10.1016/j.indmarman.2021.01.013",
language = "English",
volume = "93",
pages = "191--207",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - “Can we build it? Yes, we can!” complexities of resource re-deployment to fight pandemic.

AU - Elsahn, Ziad

AU - Siedlok, Frank

N1 - Publisher Copyright: © 2021 Elsevier Inc.

PY - 2021/2/28

Y1 - 2021/2/28

N2 - During the COVID-19 pandemic, several countries asked their domestic firms to produce various medical equipment. Many firms promised to do so, including redesigns of existing ventilators or designing new ones. Despite these firms' enthusiasm, however, many of their attempts at being resourceful- through deploying their resources in activities beyond their current use- were unsuccessful. Our study attempts to explain why the success of these efforts varied. We integrate concepts of resourcefulness, managerial cognition, and product architecture to develop a typology of resourcing approaches, using a firm's characteristics and resources, its interpretative frames, and the technical and regulatory characteristics of the product being resourced for as boundary conditions. We illustrate our theorizing through case studies on the manufacturing of face shields, hand sanitiser, face masks, and medical ventilators. Our study provides important implications for firms attempting to deploy their resources in new contexts.

AB - During the COVID-19 pandemic, several countries asked their domestic firms to produce various medical equipment. Many firms promised to do so, including redesigns of existing ventilators or designing new ones. Despite these firms' enthusiasm, however, many of their attempts at being resourceful- through deploying their resources in activities beyond their current use- were unsuccessful. Our study attempts to explain why the success of these efforts varied. We integrate concepts of resourcefulness, managerial cognition, and product architecture to develop a typology of resourcing approaches, using a firm's characteristics and resources, its interpretative frames, and the technical and regulatory characteristics of the product being resourced for as boundary conditions. We illustrate our theorizing through case studies on the manufacturing of face shields, hand sanitiser, face masks, and medical ventilators. Our study provides important implications for firms attempting to deploy their resources in new contexts.

KW - Capability re-deployment

KW - COVID-19

KW - Innovation

KW - Resourcefulness

KW - Resourcing strategy

U2 - 10.1016/j.indmarman.2021.01.013

DO - 10.1016/j.indmarman.2021.01.013

M3 - Journal article

AN - SCOPUS:85100008975

VL - 93

SP - 191

EP - 207

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -