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Case study 3: Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China

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Case study 3: Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China. / Yang, Sophie; Wos, Anna.
Services Marketing Cases in Emerging Markets: An Asian Perspective. ed. / Sanjit Kumar Roy; Dilip S. Mutum; Bang Nguyen. Cham: Springer International Publishing, 2017. p. 27-34.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Yang, S & Wos, A 2017, Case study 3: Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China. in SK Roy, DS Mutum & B Nguyen (eds), Services Marketing Cases in Emerging Markets: An Asian Perspective. Springer International Publishing, Cham, pp. 27-34. https://doi.org/10.1007/978-3-319-32970-3_4

APA

Yang, S., & Wos, A. (2017). Case study 3: Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China. In S. K. Roy, D. S. Mutum, & B. Nguyen (Eds.), Services Marketing Cases in Emerging Markets: An Asian Perspective (pp. 27-34). Springer International Publishing. https://doi.org/10.1007/978-3-319-32970-3_4

Vancouver

Yang S, Wos A. Case study 3: Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China. In Roy SK, Mutum DS, Nguyen B, editors, Services Marketing Cases in Emerging Markets: An Asian Perspective. Cham: Springer International Publishing. 2017. p. 27-34 Epub 2016 Sept 9. doi: 10.1007/978-3-319-32970-3_4

Author

Yang, Sophie ; Wos, Anna. / Case study 3 : Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China. Services Marketing Cases in Emerging Markets: An Asian Perspective. editor / Sanjit Kumar Roy ; Dilip S. Mutum ; Bang Nguyen. Cham : Springer International Publishing, 2017. pp. 27-34

Bibtex

@inbook{566efe85607744e887a7cd5498b74a87,
title = "Case study 3: Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China",
abstract = "Xiaomi was established in Beijing, China in 2010 (Xiaomi 2014) as a mobile manufacturer who relies solely on an online presence of its business. The main idea behind this company was a disagreement for a high-quality technology to be highly overpriced (Mi 2015). Lei Jun, the founder of the company, gathered experts from internet and technology companies such as Google, Motorola, Microsoft, Yahoo among others to bring this idea to reality.",
author = "Sophie Yang and Anna Wos",
year = "2017",
month = jan,
day = "1",
doi = "10.1007/978-3-319-32970-3_4",
language = "English",
isbn = "9783319329680",
pages = "27--34",
editor = "Roy, {Sanjit Kumar} and Mutum, {Dilip S.} and Bang Nguyen",
booktitle = "Services Marketing Cases in Emerging Markets",
publisher = "Springer International Publishing",

}

RIS

TY - CHAP

T1 - Case study 3

T2 - Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China

AU - Yang, Sophie

AU - Wos, Anna

PY - 2017/1/1

Y1 - 2017/1/1

N2 - Xiaomi was established in Beijing, China in 2010 (Xiaomi 2014) as a mobile manufacturer who relies solely on an online presence of its business. The main idea behind this company was a disagreement for a high-quality technology to be highly overpriced (Mi 2015). Lei Jun, the founder of the company, gathered experts from internet and technology companies such as Google, Motorola, Microsoft, Yahoo among others to bring this idea to reality.

AB - Xiaomi was established in Beijing, China in 2010 (Xiaomi 2014) as a mobile manufacturer who relies solely on an online presence of its business. The main idea behind this company was a disagreement for a high-quality technology to be highly overpriced (Mi 2015). Lei Jun, the founder of the company, gathered experts from internet and technology companies such as Google, Motorola, Microsoft, Yahoo among others to bring this idea to reality.

U2 - 10.1007/978-3-319-32970-3_4

DO - 10.1007/978-3-319-32970-3_4

M3 - Chapter

AN - SCOPUS:85017639822

SN - 9783319329680

SP - 27

EP - 34

BT - Services Marketing Cases in Emerging Markets

A2 - Roy, Sanjit Kumar

A2 - Mutum, Dilip S.

A2 - Nguyen, Bang

PB - Springer International Publishing

CY - Cham

ER -