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CEO identity and media perception: The influence on family firms’ brand importance

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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CEO identity and media perception: The influence on family firms’ brand importance. / Benedetti, Carlotta; Rovelli, Paola; Fronzetti Colladon, Andrea et al.
In: Journal of Family Business Strategy, Vol. 16, No. 1, 100646, 31.03.2025.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Benedetti, C, Rovelli, P, Fronzetti Colladon, A, De Massis, A & Matzler, K 2025, 'CEO identity and media perception: The influence on family firms’ brand importance', Journal of Family Business Strategy, vol. 16, no. 1, 100646. https://doi.org/10.1016/j.jfbs.2024.100646

APA

Benedetti, C., Rovelli, P., Fronzetti Colladon, A., De Massis, A., & Matzler, K. (2025). CEO identity and media perception: The influence on family firms’ brand importance. Journal of Family Business Strategy, 16(1), Article 100646. https://doi.org/10.1016/j.jfbs.2024.100646

Vancouver

Benedetti C, Rovelli P, Fronzetti Colladon A, De Massis A, Matzler K. CEO identity and media perception: The influence on family firms’ brand importance. Journal of Family Business Strategy. 2025 Mar 31;16(1):100646. Epub 2024 Nov 28. doi: 10.1016/j.jfbs.2024.100646

Author

Benedetti, Carlotta ; Rovelli, Paola ; Fronzetti Colladon, Andrea et al. / CEO identity and media perception : The influence on family firms’ brand importance. In: Journal of Family Business Strategy. 2025 ; Vol. 16, No. 1.

Bibtex

@article{929bfdfb0a3044749a65cef18aaf24a2,
title = "CEO identity and media perception: The influence on family firms{\textquoteright} brand importance",
abstract = "This study expands upon previous research on family firm leadership by exploring the role of CEO identity – i.e., family vs. nonfamily CEO – concerning the way media perceive the brand of the family firm– i.e., brand importance. Drawing on endorsement theory, we suggest that CEO identity influences media perception of the family firm and its brand, thereby affecting the extent of brand importance generated by these external stakeholders. Additionally, we propose that the generation of the family controlling the firm may influence the relationship between CEO identity and brand importance. Employing text mining and social network analysis techniques, we use the Semantic Brand Score to measure the importance that media place on family firm brands. Our analysis of a sample of 63 Italian family firms and 52,555 news articles published about these firms shows a positive and significant relation between the presence of a nonfamily CEO and brand importance; nevertheless, this relation is negatively moderated by the family firm generation.",
author = "Carlotta Benedetti and Paola Rovelli and {Fronzetti Colladon}, Andrea and {De Massis}, Alfredo and Kurt Matzler",
year = "2025",
month = mar,
day = "31",
doi = "10.1016/j.jfbs.2024.100646",
language = "English",
volume = "16",
journal = "Journal of Family Business Strategy",
issn = "1877-8585",
publisher = "Elsevier Limited",
number = "1",

}

RIS

TY - JOUR

T1 - CEO identity and media perception

T2 - The influence on family firms’ brand importance

AU - Benedetti, Carlotta

AU - Rovelli, Paola

AU - Fronzetti Colladon, Andrea

AU - De Massis, Alfredo

AU - Matzler, Kurt

PY - 2025/3/31

Y1 - 2025/3/31

N2 - This study expands upon previous research on family firm leadership by exploring the role of CEO identity – i.e., family vs. nonfamily CEO – concerning the way media perceive the brand of the family firm– i.e., brand importance. Drawing on endorsement theory, we suggest that CEO identity influences media perception of the family firm and its brand, thereby affecting the extent of brand importance generated by these external stakeholders. Additionally, we propose that the generation of the family controlling the firm may influence the relationship between CEO identity and brand importance. Employing text mining and social network analysis techniques, we use the Semantic Brand Score to measure the importance that media place on family firm brands. Our analysis of a sample of 63 Italian family firms and 52,555 news articles published about these firms shows a positive and significant relation between the presence of a nonfamily CEO and brand importance; nevertheless, this relation is negatively moderated by the family firm generation.

AB - This study expands upon previous research on family firm leadership by exploring the role of CEO identity – i.e., family vs. nonfamily CEO – concerning the way media perceive the brand of the family firm– i.e., brand importance. Drawing on endorsement theory, we suggest that CEO identity influences media perception of the family firm and its brand, thereby affecting the extent of brand importance generated by these external stakeholders. Additionally, we propose that the generation of the family controlling the firm may influence the relationship between CEO identity and brand importance. Employing text mining and social network analysis techniques, we use the Semantic Brand Score to measure the importance that media place on family firm brands. Our analysis of a sample of 63 Italian family firms and 52,555 news articles published about these firms shows a positive and significant relation between the presence of a nonfamily CEO and brand importance; nevertheless, this relation is negatively moderated by the family firm generation.

U2 - 10.1016/j.jfbs.2024.100646

DO - 10.1016/j.jfbs.2024.100646

M3 - Journal article

VL - 16

JO - Journal of Family Business Strategy

JF - Journal of Family Business Strategy

SN - 1877-8585

IS - 1

M1 - 100646

ER -