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Chapter 5 - Competitive advantage through multidisciplinary innovation in nutraceuticals: From concept optimisation to context transformation

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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Chapter 5 - Competitive advantage through multidisciplinary innovation in nutraceuticals: From concept optimisation to context transformation. / Korber, Stefan; Siedlok, Frank; Callagher, Lisa et al.
Case Studies on the Business of Nutraceuticals, Functional and Super Foods. ed. / Cristina Santini; Stefania Supino; Lucia Bailetti. Woodhead Publishing Limited, 2022. p. 85-104 (Woodhead Publishing Series in Consumer Science & Strategic Marketing).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Korber, S, Siedlok, F, Callagher, L & Elsahn, Z 2022, Chapter 5 - Competitive advantage through multidisciplinary innovation in nutraceuticals: From concept optimisation to context transformation. in C Santini, S Supino & L Bailetti (eds), Case Studies on the Business of Nutraceuticals, Functional and Super Foods. Woodhead Publishing Series in Consumer Science & Strategic Marketing, Woodhead Publishing Limited, pp. 85-104. https://doi.org/10.1016/B978-0-12-821408-4.00007-9

APA

Korber, S., Siedlok, F., Callagher, L., & Elsahn, Z. (2022). Chapter 5 - Competitive advantage through multidisciplinary innovation in nutraceuticals: From concept optimisation to context transformation. In C. Santini, S. Supino, & L. Bailetti (Eds.), Case Studies on the Business of Nutraceuticals, Functional and Super Foods (pp. 85-104). (Woodhead Publishing Series in Consumer Science & Strategic Marketing). Woodhead Publishing Limited. https://doi.org/10.1016/B978-0-12-821408-4.00007-9

Vancouver

Korber S, Siedlok F, Callagher L, Elsahn Z. Chapter 5 - Competitive advantage through multidisciplinary innovation in nutraceuticals: From concept optimisation to context transformation. In Santini C, Supino S, Bailetti L, editors, Case Studies on the Business of Nutraceuticals, Functional and Super Foods. Woodhead Publishing Limited. 2022. p. 85-104. (Woodhead Publishing Series in Consumer Science & Strategic Marketing). doi: 10.1016/B978-0-12-821408-4.00007-9

Author

Korber, Stefan ; Siedlok, Frank ; Callagher, Lisa et al. / Chapter 5 - Competitive advantage through multidisciplinary innovation in nutraceuticals : From concept optimisation to context transformation. Case Studies on the Business of Nutraceuticals, Functional and Super Foods. editor / Cristina Santini ; Stefania Supino ; Lucia Bailetti. Woodhead Publishing Limited, 2022. pp. 85-104 (Woodhead Publishing Series in Consumer Science & Strategic Marketing).

Bibtex

@inbook{f8c052aea2f14cb7b53cefb86425f4d5,
title = "Chapter 5 - Competitive advantage through multidisciplinary innovation in nutraceuticals: From concept optimisation to context transformation",
abstract = "The integration of knowledge, methods, and perspectives of multiple disciplines and stakeholders is increasingly viewed as crucial for product innovation and competitive advantage in nutraceuticals industries. Yet, little attention has been given to how different forms of multidisciplinarity can facilitate strategic innovation in this sector. To address this question, this chapter distinguishes narrow multidisciplinarity, which is grounded in science, engineering, and technology, from wide multidisciplinarity, which bridges the divide between the natural and social sciences. Drawing upon case studies, we show that multidisciplinary approaches can enable firms to optimise product characteristics and transform customer expectations and regulatory requirements. We highlight the potential shortfalls of narrow multidisciplinarity and suggest that wide interdisciplinarity can enable firms both to develop products that satisfy customer expectations and to galvanise change that maximises the social, economic, and ecological benefits of nutraceutical innovations. This chapter sensitises decision-makers to the multitude of approaches, benefits, and challenges that multidisciplinary endeavours in nutraceutical firms often entail.",
keywords = "Collaborative innovation, Disciplinary integration, Functional food, Innovation, Interdisciplinarity, Multidisciplinarity, Nutraceuticals",
author = "Stefan Korber and Frank Siedlok and Lisa Callagher and Ziad Elsahn",
year = "2022",
month = sep,
day = "29",
doi = "10.1016/B978-0-12-821408-4.00007-9",
language = "English",
isbn = "9780128214084",
series = "Woodhead Publishing Series in Consumer Science & Strategic Marketing",
publisher = "Woodhead Publishing Limited",
pages = "85--104",
editor = "Cristina Santini and Stefania Supino and Lucia Bailetti",
booktitle = "Case Studies on the Business of Nutraceuticals, Functional and Super Foods",

}

RIS

TY - CHAP

T1 - Chapter 5 - Competitive advantage through multidisciplinary innovation in nutraceuticals

T2 - From concept optimisation to context transformation

AU - Korber, Stefan

AU - Siedlok, Frank

AU - Callagher, Lisa

AU - Elsahn, Ziad

PY - 2022/9/29

Y1 - 2022/9/29

N2 - The integration of knowledge, methods, and perspectives of multiple disciplines and stakeholders is increasingly viewed as crucial for product innovation and competitive advantage in nutraceuticals industries. Yet, little attention has been given to how different forms of multidisciplinarity can facilitate strategic innovation in this sector. To address this question, this chapter distinguishes narrow multidisciplinarity, which is grounded in science, engineering, and technology, from wide multidisciplinarity, which bridges the divide between the natural and social sciences. Drawing upon case studies, we show that multidisciplinary approaches can enable firms to optimise product characteristics and transform customer expectations and regulatory requirements. We highlight the potential shortfalls of narrow multidisciplinarity and suggest that wide interdisciplinarity can enable firms both to develop products that satisfy customer expectations and to galvanise change that maximises the social, economic, and ecological benefits of nutraceutical innovations. This chapter sensitises decision-makers to the multitude of approaches, benefits, and challenges that multidisciplinary endeavours in nutraceutical firms often entail.

AB - The integration of knowledge, methods, and perspectives of multiple disciplines and stakeholders is increasingly viewed as crucial for product innovation and competitive advantage in nutraceuticals industries. Yet, little attention has been given to how different forms of multidisciplinarity can facilitate strategic innovation in this sector. To address this question, this chapter distinguishes narrow multidisciplinarity, which is grounded in science, engineering, and technology, from wide multidisciplinarity, which bridges the divide between the natural and social sciences. Drawing upon case studies, we show that multidisciplinary approaches can enable firms to optimise product characteristics and transform customer expectations and regulatory requirements. We highlight the potential shortfalls of narrow multidisciplinarity and suggest that wide interdisciplinarity can enable firms both to develop products that satisfy customer expectations and to galvanise change that maximises the social, economic, and ecological benefits of nutraceutical innovations. This chapter sensitises decision-makers to the multitude of approaches, benefits, and challenges that multidisciplinary endeavours in nutraceutical firms often entail.

KW - Collaborative innovation

KW - Disciplinary integration

KW - Functional food

KW - Innovation

KW - Interdisciplinarity

KW - Multidisciplinarity

KW - Nutraceuticals

U2 - 10.1016/B978-0-12-821408-4.00007-9

DO - 10.1016/B978-0-12-821408-4.00007-9

M3 - Chapter

SN - 9780128214084

T3 - Woodhead Publishing Series in Consumer Science & Strategic Marketing

SP - 85

EP - 104

BT - Case Studies on the Business of Nutraceuticals, Functional and Super Foods

A2 - Santini, Cristina

A2 - Supino, Stefania

A2 - Bailetti, Lucia

PB - Woodhead Publishing Limited

ER -