Choice modelling, brand equity and brand value: the measure of brands

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Choice modelling, brand equity and brand value: the measure of brands. / Greig, I.
Academy of Marketing Annual Conference (Cardiff University) - 2001. N/A: unknown, 2001.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Greig, I 2001, Choice modelling, brand equity and brand value: the measure of brands. in Academy of Marketing Annual Conference (Cardiff University) - 2001. unknown, N/A.

Greig, I. (2001). Choice modelling, brand equity and brand value: the measure of brands. In Academy of Marketing Annual Conference (Cardiff University) - 2001 unknown.

Greig I. Choice modelling, brand equity and brand value: the measure of brands. In Academy of Marketing Annual Conference (Cardiff University) - 2001. N/A: unknown. 2001

Greig, I. / Choice modelling, brand equity and brand value: the measure of brands. Academy of Marketing Annual Conference (Cardiff University) - 2001. N/A : unknown, 2001.

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booktitle = "Academy of Marketing Annual Conference (Cardiff University) - 2001",

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BT - Academy of Marketing Annual Conference (Cardiff University) - 2001

PB - unknown

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Research