Home > Research > Publications & Outputs > Choosing love, marriage and the traditional role

Research

Electronic data

Links

Text available via DOI:

Keywords

View graph of relations

Choosing love, marriage and the traditional role: updating hegemonic femininity in Heat magazine

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Choosing love, marriage and the traditional role: updating hegemonic femininity in Heat magazine. / Montiel Mccann, Camila.
In: Gender and Language, Vol. 15, No. 3, 06.10.2021, p. 324-346.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Montiel Mccann, C 2021, 'Choosing love, marriage and the traditional role: updating hegemonic femininity in Heat magazine', Gender and Language, vol. 15, no. 3, pp. 324-346. https://doi.org/10.1558/GENL.19205

APA

Montiel Mccann, C. (2021). Choosing love, marriage and the traditional role: updating hegemonic femininity in Heat magazine. Gender and Language, 15(3), 324-346. https://doi.org/10.1558/GENL.19205

Vancouver

Montiel Mccann C. Choosing love, marriage and the traditional role: updating hegemonic femininity in Heat magazine. Gender and Language. 2021 Oct 6;15(3):324-346. doi: 10.1558/GENL.19205

Author

Montiel Mccann, Camila. / Choosing love, marriage and the traditional role : updating hegemonic femininity in Heat magazine. In: Gender and Language. 2021 ; Vol. 15, No. 3. pp. 324-346.

Bibtex

@article{90e364261743495da0b6e90b4e415630,
title = "Choosing love, marriage and the traditional role: updating hegemonic femininity in Heat magazine",
abstract = "Stereotypes of white women have historically limited their identities to that of wife and mother. Though restrictive, this type of femininity has been mobilised to create hierarchies of womanhood that legitimate this form and subordinate others. However, social change since the feminist second wave has seen the renegotiation of women's position, and contemporary antiracist and LGBTQIA+ discourse has seen further departure from traditional ideals of femininity. Mass media is a dominant site where controlling images of women are negotiated and in which dominant, or hegemonic, forms emerge. This article applies Feminist Critical Discourse Analysis to examine popular British gossip magazine Heat's romance and sex narratives for discourse which (re)produces, negotiates or challenges hegemonic femininity. Through the appropriation of feminist language, Heat propagates an updated hegemonic femininity which preserves the racio-patriarchal discourse of gender difference whilst pacifying feminist audiences.",
keywords = "Hegemonic femininity, Heteronormativity, Neoliberalism, Postfeminism, White supremacy",
author = "{Montiel Mccann}, Camila",
year = "2021",
month = oct,
day = "6",
doi = "10.1558/GENL.19205",
language = "English",
volume = "15",
pages = "324--346",
journal = "Gender and Language",
issn = "1747-6321",
publisher = "Equinox Publishing Ltd",
number = "3",

}

RIS

TY - JOUR

T1 - Choosing love, marriage and the traditional role

T2 - updating hegemonic femininity in Heat magazine

AU - Montiel Mccann, Camila

PY - 2021/10/6

Y1 - 2021/10/6

N2 - Stereotypes of white women have historically limited their identities to that of wife and mother. Though restrictive, this type of femininity has been mobilised to create hierarchies of womanhood that legitimate this form and subordinate others. However, social change since the feminist second wave has seen the renegotiation of women's position, and contemporary antiracist and LGBTQIA+ discourse has seen further departure from traditional ideals of femininity. Mass media is a dominant site where controlling images of women are negotiated and in which dominant, or hegemonic, forms emerge. This article applies Feminist Critical Discourse Analysis to examine popular British gossip magazine Heat's romance and sex narratives for discourse which (re)produces, negotiates or challenges hegemonic femininity. Through the appropriation of feminist language, Heat propagates an updated hegemonic femininity which preserves the racio-patriarchal discourse of gender difference whilst pacifying feminist audiences.

AB - Stereotypes of white women have historically limited their identities to that of wife and mother. Though restrictive, this type of femininity has been mobilised to create hierarchies of womanhood that legitimate this form and subordinate others. However, social change since the feminist second wave has seen the renegotiation of women's position, and contemporary antiracist and LGBTQIA+ discourse has seen further departure from traditional ideals of femininity. Mass media is a dominant site where controlling images of women are negotiated and in which dominant, or hegemonic, forms emerge. This article applies Feminist Critical Discourse Analysis to examine popular British gossip magazine Heat's romance and sex narratives for discourse which (re)produces, negotiates or challenges hegemonic femininity. Through the appropriation of feminist language, Heat propagates an updated hegemonic femininity which preserves the racio-patriarchal discourse of gender difference whilst pacifying feminist audiences.

KW - Hegemonic femininity

KW - Heteronormativity

KW - Neoliberalism

KW - Postfeminism

KW - White supremacy

U2 - 10.1558/GENL.19205

DO - 10.1558/GENL.19205

M3 - Journal article

VL - 15

SP - 324

EP - 346

JO - Gender and Language

JF - Gender and Language

SN - 1747-6321

IS - 3

ER -