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Collaborating to discover the practice of strategy and its impact

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<mark>Journal publication date</mark>2010
<mark>Journal</mark>Advances in Strategic Management
Volume27
Number of pages20
Pages (from-to)391-410
Publication StatusPublished
<mark>Original language</mark>English

Abstract

This chapter argues that one of the fundamental challenges of the global character of strategy research is the growing need to foster collaborations between academic and business practitioners that can help build a better understanding of the practice of strategy and through these means deliver greater impact. This challenge strengthens existing calls for strategy research to refocus on understanding the practice of strategy with an attentiveness to micro-dynamics of strategizing, and requires us to expand the ways in which research practice is performed. Whilst this can apparently be achieved through better dialogue, building trusting relationships and valuing the contribution each party can make due to their differences, it in fact requires a questioning of our research assumptions and practice.