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Communicational ambidexterity as a new capability to manage social media communication within organizations

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Communicational ambidexterity as a new capability to manage social media communication within organizations. / Huang, Jimmy; Baptista, João; Newell, Sue.
In: Journal of Strategic Information Systems, Vol. 24, No. 2, 1463, 30.06.2015, p. 49-64.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Huang J, Baptista J, Newell S. Communicational ambidexterity as a new capability to manage social media communication within organizations. Journal of Strategic Information Systems. 2015 Jun 30;24(2):49-64. 1463. Epub 2015 Jun 2. doi: 10.1016/j.jsis.2015.03.002

Author

Huang, Jimmy ; Baptista, João ; Newell, Sue. / Communicational ambidexterity as a new capability to manage social media communication within organizations. In: Journal of Strategic Information Systems. 2015 ; Vol. 24, No. 2. pp. 49-64.

Bibtex

@article{37b5861700de422ea6e8464c16c563ca,
title = "Communicational ambidexterity as a new capability to manage social media communication within organizations",
abstract = "Abstract Central to our inquiry is how organizations manage and accommodate conflicting demands in managing internal communication when they adopt social media that allows for more open and distributed communication. Drawing on ambidexterity theory we investigate and analyze the tensions and capabilities necessary to effectively manage two distinct types of internal communication (1) organizationally produced content and (2) user-generated content. We propose and unpack the concept of communicational ambidexterity to theorize the capability that enables organizations to accommodate and efficiently manage these two potentially conflicting modes of communication within organizations.",
keywords = "Communicational ambidexterity, Internal communication, Social media",
author = "Jimmy Huang and Jo{\~a}o Baptista and Sue Newell",
note = "Publisher Copyright: {\textcopyright} 2015 Elsevier B.V.",
year = "2015",
month = jun,
day = "30",
doi = "10.1016/j.jsis.2015.03.002",
language = "English",
volume = "24",
pages = "49--64",
journal = "Journal of Strategic Information Systems",
issn = "0963-8687",
publisher = "Elsevier",
number = "2",

}

RIS

TY - JOUR

T1 - Communicational ambidexterity as a new capability to manage social media communication within organizations

AU - Huang, Jimmy

AU - Baptista, João

AU - Newell, Sue

N1 - Publisher Copyright: © 2015 Elsevier B.V.

PY - 2015/6/30

Y1 - 2015/6/30

N2 - Abstract Central to our inquiry is how organizations manage and accommodate conflicting demands in managing internal communication when they adopt social media that allows for more open and distributed communication. Drawing on ambidexterity theory we investigate and analyze the tensions and capabilities necessary to effectively manage two distinct types of internal communication (1) organizationally produced content and (2) user-generated content. We propose and unpack the concept of communicational ambidexterity to theorize the capability that enables organizations to accommodate and efficiently manage these two potentially conflicting modes of communication within organizations.

AB - Abstract Central to our inquiry is how organizations manage and accommodate conflicting demands in managing internal communication when they adopt social media that allows for more open and distributed communication. Drawing on ambidexterity theory we investigate and analyze the tensions and capabilities necessary to effectively manage two distinct types of internal communication (1) organizationally produced content and (2) user-generated content. We propose and unpack the concept of communicational ambidexterity to theorize the capability that enables organizations to accommodate and efficiently manage these two potentially conflicting modes of communication within organizations.

KW - Communicational ambidexterity

KW - Internal communication

KW - Social media

U2 - 10.1016/j.jsis.2015.03.002

DO - 10.1016/j.jsis.2015.03.002

M3 - Journal article

AN - SCOPUS:84930537408

VL - 24

SP - 49

EP - 64

JO - Journal of Strategic Information Systems

JF - Journal of Strategic Information Systems

SN - 0963-8687

IS - 2

M1 - 1463

ER -