Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Communicational ambidexterity as a new capability to manage social media communication within organizations
AU - Huang, Jimmy
AU - Baptista, João
AU - Newell, Sue
N1 - Publisher Copyright: © 2015 Elsevier B.V.
PY - 2015/6/30
Y1 - 2015/6/30
N2 - Abstract Central to our inquiry is how organizations manage and accommodate conflicting demands in managing internal communication when they adopt social media that allows for more open and distributed communication. Drawing on ambidexterity theory we investigate and analyze the tensions and capabilities necessary to effectively manage two distinct types of internal communication (1) organizationally produced content and (2) user-generated content. We propose and unpack the concept of communicational ambidexterity to theorize the capability that enables organizations to accommodate and efficiently manage these two potentially conflicting modes of communication within organizations.
AB - Abstract Central to our inquiry is how organizations manage and accommodate conflicting demands in managing internal communication when they adopt social media that allows for more open and distributed communication. Drawing on ambidexterity theory we investigate and analyze the tensions and capabilities necessary to effectively manage two distinct types of internal communication (1) organizationally produced content and (2) user-generated content. We propose and unpack the concept of communicational ambidexterity to theorize the capability that enables organizations to accommodate and efficiently manage these two potentially conflicting modes of communication within organizations.
KW - Communicational ambidexterity
KW - Internal communication
KW - Social media
U2 - 10.1016/j.jsis.2015.03.002
DO - 10.1016/j.jsis.2015.03.002
M3 - Journal article
AN - SCOPUS:84930537408
VL - 24
SP - 49
EP - 64
JO - Journal of Strategic Information Systems
JF - Journal of Strategic Information Systems
SN - 0963-8687
IS - 2
M1 - 1463
ER -