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Community stakeholders and the perception of tourism downtowns: an assessment of brand identity

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Community stakeholders and the perception of tourism downtowns: an assessment of brand identity. / Line, Nathan; Runyan, Rodney; Swinney, Jane L. et al.
In: Tourism Analysis, Vol. 21, No. 2-3, 11.05.2016, p. 159-172.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Line, N, Runyan, R, Swinney, JL & Sneed, CT 2016, 'Community stakeholders and the perception of tourism downtowns: an assessment of brand identity', Tourism Analysis, vol. 21, no. 2-3, pp. 159-172. https://doi.org/10.3727/108354216X14559233984656

APA

Line, N., Runyan, R., Swinney, J. L., & Sneed, C. T. (2016). Community stakeholders and the perception of tourism downtowns: an assessment of brand identity. Tourism Analysis, 21(2-3), 159-172. https://doi.org/10.3727/108354216X14559233984656

Vancouver

Line N, Runyan R, Swinney JL, Sneed CT. Community stakeholders and the perception of tourism downtowns: an assessment of brand identity. Tourism Analysis. 2016 May 11;21(2-3):159-172. doi: 10.3727/108354216X14559233984656

Author

Line, Nathan ; Runyan, Rodney ; Swinney, Jane L. et al. / Community stakeholders and the perception of tourism downtowns : an assessment of brand identity. In: Tourism Analysis. 2016 ; Vol. 21, No. 2-3. pp. 159-172.

Bibtex

@article{29252522a5314aeeb3c143c1e9aabc15,
title = "Community stakeholders and the perception of tourism downtowns: an assessment of brand identity",
abstract = "The purpose of this article is to examine the brand identity of tourism-dependent downtowns as perceived by stakeholders in the community. From the theoretical perspective of the resource-based view of the firm, perceptions of local residents and downtown business owners are considered in terms of how each group perceives the downtown{\textquoteright}s brand. Specifically, this research seeks to identify and better understand differences in how these two groups attribute elements of the downtown{\textquoteright}s brand identity to overall downtown performance. Hypotheses are developed and tested using data collected from residents and downtown business owners in four tourism-dependent communities in the Midwestern US. The results suggest that whereas business owners attribute downtown success to both brand image and positioning, brand image alone affects residents{\textquoteright} perceptions of downtown performance.",
keywords = "Stakeholders{\textquoteright} perceptions, tourism downtowns , community brand identity, Destination stakeholders, Downtowns, Brand identity, Resource-based view",
author = "Nathan Line and Rodney Runyan and Swinney, {Jane L.} and Sneed, {Christopher T.}",
year = "2016",
month = may,
day = "11",
doi = "10.3727/108354216X14559233984656",
language = "English",
volume = "21",
pages = "159--172",
journal = "Tourism Analysis",
issn = "1083-5423",
publisher = "Cognizant Communication Corporation",
number = "2-3",

}

RIS

TY - JOUR

T1 - Community stakeholders and the perception of tourism downtowns

T2 - an assessment of brand identity

AU - Line, Nathan

AU - Runyan, Rodney

AU - Swinney, Jane L.

AU - Sneed, Christopher T.

PY - 2016/5/11

Y1 - 2016/5/11

N2 - The purpose of this article is to examine the brand identity of tourism-dependent downtowns as perceived by stakeholders in the community. From the theoretical perspective of the resource-based view of the firm, perceptions of local residents and downtown business owners are considered in terms of how each group perceives the downtown’s brand. Specifically, this research seeks to identify and better understand differences in how these two groups attribute elements of the downtown’s brand identity to overall downtown performance. Hypotheses are developed and tested using data collected from residents and downtown business owners in four tourism-dependent communities in the Midwestern US. The results suggest that whereas business owners attribute downtown success to both brand image and positioning, brand image alone affects residents’ perceptions of downtown performance.

AB - The purpose of this article is to examine the brand identity of tourism-dependent downtowns as perceived by stakeholders in the community. From the theoretical perspective of the resource-based view of the firm, perceptions of local residents and downtown business owners are considered in terms of how each group perceives the downtown’s brand. Specifically, this research seeks to identify and better understand differences in how these two groups attribute elements of the downtown’s brand identity to overall downtown performance. Hypotheses are developed and tested using data collected from residents and downtown business owners in four tourism-dependent communities in the Midwestern US. The results suggest that whereas business owners attribute downtown success to both brand image and positioning, brand image alone affects residents’ perceptions of downtown performance.

KW - Stakeholders’ perceptions

KW - tourism downtowns

KW - community brand identity

KW - Destination stakeholders

KW - Downtowns

KW - Brand identity

KW - Resource-based view

U2 - 10.3727/108354216X14559233984656

DO - 10.3727/108354216X14559233984656

M3 - Journal article

VL - 21

SP - 159

EP - 172

JO - Tourism Analysis

JF - Tourism Analysis

SN - 1083-5423

IS - 2-3

ER -