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Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Unpublished

Standard

Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. / Mardon, Rebecca; Cocker, Hayley; Daunt, Kate .
2019. Paper presented at Consumer Culture Theory Conference, Montreal, Quebec, Canada.

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Harvard

Mardon, R, Cocker, H & Daunt, K 2019, 'Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community', Paper presented at Consumer Culture Theory Conference, Montreal, Canada, 17/07/19 - 19/07/19.

APA

Mardon, R., Cocker, H., & Daunt, K. (2019). Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. Paper presented at Consumer Culture Theory Conference, Montreal, Quebec, Canada.

Vancouver

Mardon R, Cocker H, Daunt K. Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. 2019. Paper presented at Consumer Culture Theory Conference, Montreal, Quebec, Canada.

Author

Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate . / Community-embedded human brands and dysfunctional community role dynamics : A study of the YouTube beauty community. Paper presented at Consumer Culture Theory Conference, Montreal, Quebec, Canada.

Bibtex

@conference{6f7c3ab8949c4d44bf42d7fb513bb510,
title = "Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community",
author = "Rebecca Mardon and Hayley Cocker and Kate Daunt",
year = "2019",
month = jul,
day = "17",
language = "English",
note = "Consumer Culture Theory Conference ; Conference date: 17-07-2019 Through 19-07-2019",

}

RIS

TY - CONF

T1 - Community-embedded human brands and dysfunctional community role dynamics

T2 - Consumer Culture Theory Conference

AU - Mardon, Rebecca

AU - Cocker, Hayley

AU - Daunt, Kate

PY - 2019/7/17

Y1 - 2019/7/17

M3 - Conference paper

Y2 - 17 July 2019 through 19 July 2019

ER -