Constructing and commodifying the tribal celebrity - Research Portal

Constructing and commodifying the tribal celebrity: A dramaturgical perspective

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Unpublished

Constructing and commodifying the tribal celebrity: A dramaturgical perspective. / Mardon, Rebecca; Cocker, Hayley; Daunt, Kate .
2018. Paper presented at Academy of Marketing Conference, Stirling, Scotland, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Mardon, R, Cocker, H & Daunt, K 2018, 'Constructing and commodifying the tribal celebrity: A dramaturgical perspective', Paper presented at Academy of Marketing Conference, Stirling, Scotland, United Kingdom, 2/07/18 - 5/07/18.

Mardon, R., Cocker, H., & Daunt, K. (2018). Constructing and commodifying the tribal celebrity: A dramaturgical perspective. Paper presented at Academy of Marketing Conference, Stirling, Scotland, United Kingdom.

Mardon R, Cocker H, Daunt K. Constructing and commodifying the tribal celebrity: A dramaturgical perspective. 2018. Paper presented at Academy of Marketing Conference, Stirling, Scotland, United Kingdom.

Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate . / Constructing and commodifying the tribal celebrity : A dramaturgical perspective. Paper presented at Academy of Marketing Conference, Stirling, Scotland, United Kingdom.

@conference{12de970606fc4335997c0aa2e34f225b,

title = "Constructing and commodifying the tribal celebrity: A dramaturgical perspective",

author = "Rebecca Mardon and Hayley Cocker and Kate Daunt",

year = "2018",

language = "English",

note = "Academy of Marketing Conference ; Conference date: 02-07-2018 Through 05-07-2018",

}

TY - CONF

T1 - Constructing and commodifying the tribal celebrity

T2 - Academy of Marketing Conference

AU - Mardon, Rebecca

AU - Cocker, Hayley

AU - Daunt, Kate

PY - 2018

Y1 - 2018

M3 - Conference paper

Y2 - 2 July 2018 through 5 July 2018

ER -