Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
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TY - CHAP
T1 - Constructing Corpora from Images and Text
T2 - An introduction to Visual Constituent Analysis
AU - Christiansen, Alex
AU - Dance, William
AU - Wild, Alexander
PY - 2020/11/30
Y1 - 2020/11/30
N2 - Visual analysis represents a significant oversight in the corpus literature, and possibly one that may lead to unintended omissions, particularly when analysing social media. In this chapter we introduce Visual Constituent Analysis (VCA), a method of multimodal corpus construction that allows researchers to construct and analyse visual aspects of online media in large-scale corpora. The chapter addresses the shortcomings of a purely textual approach to discourse analysis when dealing with social media texts and offers a solution using computer ‘Vision’-based image annotation (in our case Google Cloud Vision). Finally, we demonstrate how our approach can be used to analyse a sample of 150,000 micro-blog posts from Twitter and show the difference in level of user interaction with combined image/texts over language-only social media texts.
AB - Visual analysis represents a significant oversight in the corpus literature, and possibly one that may lead to unintended omissions, particularly when analysing social media. In this chapter we introduce Visual Constituent Analysis (VCA), a method of multimodal corpus construction that allows researchers to construct and analyse visual aspects of online media in large-scale corpora. The chapter addresses the shortcomings of a purely textual approach to discourse analysis when dealing with social media texts and offers a solution using computer ‘Vision’-based image annotation (in our case Google Cloud Vision). Finally, we demonstrate how our approach can be used to analyse a sample of 150,000 micro-blog posts from Twitter and show the difference in level of user interaction with combined image/texts over language-only social media texts.
U2 - 10.1075/scl.98
DO - 10.1075/scl.98
M3 - Chapter
SN - 9789027207944
T3 - Studies in Corpus Linguistics
SP - 149
EP - 174
BT - Corpus Approaches to Social Media
A2 - Rüdiger , Sofia
A2 - Dayter, Daria
PB - John Benjamins
ER -