Final published version
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Research output: Contribution to Journal/Magazine › Journal article
Research output: Contribution to Journal/Magazine › Journal article
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TY - JOUR
T1 - Consumer culture theory and its contented discontent: an interview with Søren Askegaard
AU - Cronin, James
AU - Fitchett, James
PY - 2022/1/31
Y1 - 2022/1/31
N2 - This paper reproduces an interview from June 2021 with Professor Søren Askegaard, president of the international Consumer Culture Theory Consortium. In the interview Søren discusses the current status of Consumer Culture Theory in the academy, the challenges facing researchers of consumer culture, and outlines some of his thoughts on possible future directions for the field. The wide- ranging interview touches on issues including emerging consumer cultures, the politics of those consumer cultures, and the challenges of developing responses to the climate crisis and global inequality through CCT scholarship.
AB - This paper reproduces an interview from June 2021 with Professor Søren Askegaard, president of the international Consumer Culture Theory Consortium. In the interview Søren discusses the current status of Consumer Culture Theory in the academy, the challenges facing researchers of consumer culture, and outlines some of his thoughts on possible future directions for the field. The wide- ranging interview touches on issues including emerging consumer cultures, the politics of those consumer cultures, and the challenges of developing responses to the climate crisis and global inequality through CCT scholarship.
KW - Consumer research
KW - interdisciplinarity
KW - return to politics
KW - context of context
KW - capitalism
KW - consumer culture theory
U2 - 10.1080/0267257X.2021.2016157
DO - 10.1080/0267257X.2021.2016157
M3 - Journal article
VL - 38
SP - 127
EP - 144
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 1-2
ER -