Consumer self-concept and brand personality correspondence: case of Lituanian clothing market

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Consumer self-concept and brand personality correspondence: case of Lituanian clothing market. / Auruskeviciene, V; Salciuviene, L; Skudiene, V.
Marketing in Dynamic Environments: Contemporary Research Advances. Athens: ATINER, 2008.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Auruskeviciene, V, Salciuviene, L & Skudiene, V 2008, Consumer self-concept and brand personality correspondence: case of Lituanian clothing market. in Marketing in Dynamic Environments: Contemporary Research Advances. ATINER, Athens.

APA

Auruskeviciene, V., Salciuviene, L., & Skudiene, V. (2008). Consumer self-concept and brand personality correspondence: case of Lituanian clothing market. In Marketing in Dynamic Environments: Contemporary Research Advances ATINER.

Vancouver

Auruskeviciene V, Salciuviene L, Skudiene V. Consumer self-concept and brand personality correspondence: case of Lituanian clothing market. In Marketing in Dynamic Environments: Contemporary Research Advances. Athens: ATINER. 2008

Author

Auruskeviciene, V ; Salciuviene, L ; Skudiene, V. / Consumer self-concept and brand personality correspondence: case of Lituanian clothing market. Marketing in Dynamic Environments: Contemporary Research Advances. Athens : ATINER, 2008.

Bibtex

@inbook{bce52a65d75c4c9198a25ac5a21633ac,

title = "Consumer self-concept and brand personality correspondence: case of Lituanian clothing market",

author = "V Auruskeviciene and L Salciuviene and V Skudiene",

year = "2008",

language = "English",

isbn = "9789606672309",

booktitle = "Marketing in Dynamic Environments: Contemporary Research Advances",

publisher = "ATINER",

}

RIS

TY - CHAP

T1 - Consumer self-concept and brand personality correspondence: case of Lituanian clothing market

AU - Auruskeviciene, V

AU - Salciuviene, L

AU - Skudiene, V

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 9789606672309

BT - Marketing in Dynamic Environments: Contemporary Research Advances

PB - ATINER

CY - Athens

ER -

Research