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Consumer Wisdom and Well-Being Investigated via Intergenerational Interactions

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Consumer Wisdom and Well-Being Investigated via Intergenerational Interactions. / Godefroit-Winkel, Delphine; Schill, Marie; Hogg, Margaret.
In: Journal of Marketing Management, Vol. 39, No. 15-16, 13.10.2023, p. 1502-1532.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Godefroit-Winkel, D, Schill, M & Hogg, M 2023, 'Consumer Wisdom and Well-Being Investigated via Intergenerational Interactions', Journal of Marketing Management, vol. 39, no. 15-16, pp. 1502-1532. https://doi.org/10.1080/0267257X.2023.2241473

APA

Godefroit-Winkel, D., Schill, M., & Hogg, M. (2023). Consumer Wisdom and Well-Being Investigated via Intergenerational Interactions. Journal of Marketing Management, 39(15-16), 1502-1532. https://doi.org/10.1080/0267257X.2023.2241473

Vancouver

Godefroit-Winkel D, Schill M, Hogg M. Consumer Wisdom and Well-Being Investigated via Intergenerational Interactions. Journal of Marketing Management. 2023 Oct 13;39(15-16):1502-1532. Epub 2023 Jul 31. doi: 10.1080/0267257X.2023.2241473

Author

Godefroit-Winkel, Delphine ; Schill, Marie ; Hogg, Margaret. / Consumer Wisdom and Well-Being Investigated via Intergenerational Interactions. In: Journal of Marketing Management. 2023 ; Vol. 39, No. 15-16. pp. 1502-1532.

Bibtex

@article{ed392dd7bfe446abb0c91672b68d2cd0,
title = "Consumer Wisdom and Well-Being Investigated via Intergenerational Interactions",
abstract = "This study examines consumer wisdom and well-being in family life. Drawing on Luchs et al. (2021), it specifically examines how consumer wisdom develops and is transmitted in intergenerational interactions via consumption. Qualitative data was gathered via twenty long interviews with Moroccan grandmothers and eleven long interviews with their teen/adult grandchildren. The data analysis uncovers how wisdom interacts with intrapersonal, interpersonal, and extrapersonal well-being in families. First, it examines how grandmothers develop and transmit their wisdom to their grandchildren through intergenerational interactions embedded in consumption. Second, it shows how grandmothers manifest wisdom as they balance their well-being. Finally, the study provides a novel perspective on grandchildren{\textquoteright}s development of wisdom. This study extends our knowledge about the complexity of consumer wisdom and how wisdom contributes to well-being. The findings suggest how wisdom can be used in marketing strategies and marketing communications, and provides societal implications related to consumer wisdom and well-being.",
keywords = "Consumer wisdom, family, grandchildren, grandmothers, intergenerational interactions, well-being",
author = "Delphine Godefroit-Winkel and Marie Schill and Margaret Hogg",
year = "2023",
month = oct,
day = "13",
doi = "10.1080/0267257X.2023.2241473",
language = "English",
volume = "39",
pages = "1502--1532",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "15-16",

}

RIS

TY - JOUR

T1 - Consumer Wisdom and Well-Being Investigated via Intergenerational Interactions

AU - Godefroit-Winkel, Delphine

AU - Schill, Marie

AU - Hogg, Margaret

PY - 2023/10/13

Y1 - 2023/10/13

N2 - This study examines consumer wisdom and well-being in family life. Drawing on Luchs et al. (2021), it specifically examines how consumer wisdom develops and is transmitted in intergenerational interactions via consumption. Qualitative data was gathered via twenty long interviews with Moroccan grandmothers and eleven long interviews with their teen/adult grandchildren. The data analysis uncovers how wisdom interacts with intrapersonal, interpersonal, and extrapersonal well-being in families. First, it examines how grandmothers develop and transmit their wisdom to their grandchildren through intergenerational interactions embedded in consumption. Second, it shows how grandmothers manifest wisdom as they balance their well-being. Finally, the study provides a novel perspective on grandchildren’s development of wisdom. This study extends our knowledge about the complexity of consumer wisdom and how wisdom contributes to well-being. The findings suggest how wisdom can be used in marketing strategies and marketing communications, and provides societal implications related to consumer wisdom and well-being.

AB - This study examines consumer wisdom and well-being in family life. Drawing on Luchs et al. (2021), it specifically examines how consumer wisdom develops and is transmitted in intergenerational interactions via consumption. Qualitative data was gathered via twenty long interviews with Moroccan grandmothers and eleven long interviews with their teen/adult grandchildren. The data analysis uncovers how wisdom interacts with intrapersonal, interpersonal, and extrapersonal well-being in families. First, it examines how grandmothers develop and transmit their wisdom to their grandchildren through intergenerational interactions embedded in consumption. Second, it shows how grandmothers manifest wisdom as they balance their well-being. Finally, the study provides a novel perspective on grandchildren’s development of wisdom. This study extends our knowledge about the complexity of consumer wisdom and how wisdom contributes to well-being. The findings suggest how wisdom can be used in marketing strategies and marketing communications, and provides societal implications related to consumer wisdom and well-being.

KW - Consumer wisdom

KW - family

KW - grandchildren

KW - grandmothers

KW - intergenerational interactions

KW - well-being

U2 - 10.1080/0267257X.2023.2241473

DO - 10.1080/0267257X.2023.2241473

M3 - Journal article

VL - 39

SP - 1502

EP - 1532

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 15-16

ER -