Consumers and their negative selves: from 'so not me' to 'just not me'

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	2001
Host publication	Fashion Marketing:Contemporary Issues (1st Edition)
Place of Publication	Oxford
Publisher	Butterworth-Heinemann
Pages	190-202
Number of pages	13
Edition	1
ISBN (print)	0750652438
<mark>Original language</mark>	English

Research