In this paper we present content analysis related to our longitudinal deployment of the Wray Photo Display within a rural village community. The situated display based system enables village residents to upload images (typically photos) relating to their community for viewing by fellow residents and visitors to the village. Residents can also provide a response to pictures via the system's commenting feature. A content analysis has revealed that the majority of images uploaded to the system relate to the cultural heritage of the village (across both 'past' and 'contemporary' categories). Furthermore, analysis of the comments relating to these images reveals a wide range of use, including: clarification (e.g. the subject of the photo or the period when it was taken), identification (e.g. identification of relatives in the photo) and narratives (e.g. "...my mum & dad rented from Mr Phillipson who lived next door...").