Research output: Working paper
Research output: Working paper
}
TY - UNPB
T1 - Contribution of franchise research to entrepreneurship: a review and new opportunities
AU - Larty, J
PY - 2010
Y1 - 2010
N2 - This paper examines the relationship between franchising and entrepreneurship. The paper begins with a review of studies on franchising in leading entrepreneurship and management journals over a 12 year period. It illustrates how although the franchisor, franchise and the franchise organization are important elements of entrepreneurship, there has been only a tenuous link in the contribution of studies in franchising to entrepreneurship theorising and vice versa. The paper suggests fruitful new avenues for franchise research which would integrate franchising as an important, yet heterogeneous, form of entrepreneurship, namely: opportunities, networks and social capital and entrepreneurial learning.
AB - This paper examines the relationship between franchising and entrepreneurship. The paper begins with a review of studies on franchising in leading entrepreneurship and management journals over a 12 year period. It illustrates how although the franchisor, franchise and the franchise organization are important elements of entrepreneurship, there has been only a tenuous link in the contribution of studies in franchising to entrepreneurship theorising and vice versa. The paper suggests fruitful new avenues for franchise research which would integrate franchising as an important, yet heterogeneous, form of entrepreneurship, namely: opportunities, networks and social capital and entrepreneurial learning.
KW - Franchise
KW - franchising
KW - entrepreneurship
M3 - Working paper
T3 - Entrepreneurship and Enterprise Development Working Paper Series
BT - Contribution of franchise research to entrepreneurship: a review and new opportunities
PB - Institute for Entrepreneurship and Enterprise Development
CY - Lancaster University
ER -