Home > Research > Publications & Outputs > Country of origin effects on consumer evaluatio...

Research

View graph of relations

Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published

Standard

Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective. / Rodrigo, Padmali ; Khan, Hina.
2014. Paper presented at Academy of Marketing Conference 2014, Bournemouth, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Harvard

Rodrigo, P & Khan, H 2014, 'Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective', Paper presented at Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7/07/14 - 10/07/14.

APA

Rodrigo, P., & Khan, H. (2014). Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective. Paper presented at Academy of Marketing Conference 2014, Bournemouth, United Kingdom.

Vancouver

Rodrigo P, Khan H. Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective. 2014. Paper presented at Academy of Marketing Conference 2014, Bournemouth, United Kingdom.

Author

Rodrigo, Padmali ; Khan, Hina. / Country of origin effects on consumer evaluation of hedonic vs. utilitarian products : a personal values based perspective. Paper presented at Academy of Marketing Conference 2014, Bournemouth, United Kingdom.

Bibtex

@conference{d166c1ba9c824fc59006cd376f80c4ae,
title = "Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective",
author = "Padmali Rodrigo and Hina Khan",
year = "2014",
month = jul,
language = "English",
note = "Academy of Marketing Conference 2014 ; Conference date: 07-07-2014 Through 10-07-2014",

}

RIS

TY - CONF

T1 - Country of origin effects on consumer evaluation of hedonic vs. utilitarian products

T2 - Academy of Marketing Conference 2014

AU - Rodrigo, Padmali

AU - Khan, Hina

PY - 2014/7

Y1 - 2014/7

M3 - Conference paper

Y2 - 7 July 2014 through 10 July 2014

ER -