TY - JOUR

T1 - Critical discourse analysis and social cognition

T2 - evidence from business media discourse.

AU - Koller, Veronika

PY - 2005/3

Y1 - 2005/3

N2 - This article aims at reconciling Critical Discourse Analysis (CDA) and cognitive linguistics, particularly metaphor research. Although the two disciplines are compatible, efforts to discuss metaphor as a cognitive phenomenon have been scarce in the CDA tradition. By contrast, cognitive metaphor research has recently developed to emphasize the embodied, i.e. neural, origins of metaphor at the expense of its sociodiscursive impact. This article takes up the concept of social cognition, arguing that it organizes the modification of, and access to, cognitive resources, with metaphoric models playing a particularly salient role in the constitution of ideology. In a cyclical process, ideology will help particular models gain prominence in discourse, which will, in turn, impact on cognition. To illustrate the point, the article draws on an extensive corpus of business magazine texts on mergers and acquisitions, showing how that particular discourse centres on an ideologically vested metaphoric model of evolutionary struggle.

AB - This article aims at reconciling Critical Discourse Analysis (CDA) and cognitive linguistics, particularly metaphor research. Although the two disciplines are compatible, efforts to discuss metaphor as a cognitive phenomenon have been scarce in the CDA tradition. By contrast, cognitive metaphor research has recently developed to emphasize the embodied, i.e. neural, origins of metaphor at the expense of its sociodiscursive impact. This article takes up the concept of social cognition, arguing that it organizes the modification of, and access to, cognitive resources, with metaphoric models playing a particularly salient role in the constitution of ideology. In a cyclical process, ideology will help particular models gain prominence in discourse, which will, in turn, impact on cognition. To illustrate the point, the article draws on an extensive corpus of business magazine texts on mergers and acquisitions, showing how that particular discourse centres on an ideologically vested metaphoric model of evolutionary struggle.

KW - business media discourse

KW - CDA

KW - cognitive linguistics

KW - metaphor

KW - social cognition

U2 - 10.1177/0957926505049621

DO - 10.1177/0957926505049621

M3 - Journal article

VL - 16

SP - 199

EP - 224

JO - Discourse and Society

JF - Discourse and Society

SN - 0957-9265

IS - 2

ER -