Final published version
Research output: Contribution to Journal/Magazine › Meeting abstract › peer-review
Research output: Contribution to Journal/Magazine › Meeting abstract › peer-review
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TY - JOUR
T1 - Cultural Entrepreneurship In Legitimizing Social Innovation: Cultural Reconfiguration Of Sex-Tech
AU - Bojovic, Neva
AU - Garud, Raghu
AU - Cheded, Mohammed
PY - 2022/8/1
Y1 - 2022/8/1
N2 - Recent scholarship draws attention to social innovation undertaken by entrepreneurs to improve the lives and wellbeing of marginalized populations. Within this context, women entrepreneurs, traditionally marginalized and working within cultural milieus that eschew innovative products by women for women, confront an uphill battle, especially when working with tainted cultural resources. However, as our inquiry of the initiatives undertaken by sex-tech women entrepreneurs unveils, these entrepreneurs can engage in cultural entrepreneurship to innovate and reconfigure the meanings associated with their products to legitimize them as social innovations. Data show entrepreneurs: (a) designing and commercializing embodied products to address unmet needs, (b) engaging in discursive practices to create a new language, and (c) engaging in social action while aligning with other social movements. These practices together led to a cultural reconfiguration, i.e., shifting the meaning of sex-tech products from immoral to a health and wellness devices, resulting in the legitimation of sex tech as a social innovation and conversion of tainted cultural resources into valuable ones.
AB - Recent scholarship draws attention to social innovation undertaken by entrepreneurs to improve the lives and wellbeing of marginalized populations. Within this context, women entrepreneurs, traditionally marginalized and working within cultural milieus that eschew innovative products by women for women, confront an uphill battle, especially when working with tainted cultural resources. However, as our inquiry of the initiatives undertaken by sex-tech women entrepreneurs unveils, these entrepreneurs can engage in cultural entrepreneurship to innovate and reconfigure the meanings associated with their products to legitimize them as social innovations. Data show entrepreneurs: (a) designing and commercializing embodied products to address unmet needs, (b) engaging in discursive practices to create a new language, and (c) engaging in social action while aligning with other social movements. These practices together led to a cultural reconfiguration, i.e., shifting the meaning of sex-tech products from immoral to a health and wellness devices, resulting in the legitimation of sex tech as a social innovation and conversion of tainted cultural resources into valuable ones.
U2 - 10.5465/AMBPP.2022.11992abstract
DO - 10.5465/AMBPP.2022.11992abstract
M3 - Meeting abstract
VL - 2022
JO - Academy of Management Proceedings
JF - Academy of Management Proceedings
SN - 0065-0668
IS - 1
ER -