This essay complicates interpretations of digital architectures in online journalism production in terms of journalistic interlopers and intralopers during an age of increased influence of technologists on online news development. While much normative scholarship revolves around social media, metrics, algorithms, artificial intelligence, VR, and other forms of digital innovation applied to journalism, the essay argues that such work must not focus merely on the actions of today's tech-savvy journalism but should interrogate social and cultural relationships at the center of journalistic production so not to as become distracted away from the embedded practices of ideological incorporation that shapes media messages and reproduces inequalities through what and how journalism covers. In the future, as we approach a notion of the Metaverse, scholars must interrogate the long-standing embedding of elite ideologies into the news as journalists collaborate with technologists (or as journalists become technologists), interact (and re-interact) with elite ideologies at accelerating rates in networked societies, and move into new digital realms we have not yet imagined.