Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Small Business Management on 25th March 2021, available online: http://www.tandfonline.com/10.1080/00472778.2021.1883039
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Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Curbing franchisee failure
T2 - a systematic review of the empirical evidence
AU - Dada, Lola
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Small Business Management on 25th March 2021, available online: http://www.tandfonline.com/10.1080/00472778.2021.1883039
PY - 2023/7/31
Y1 - 2023/7/31
N2 - Franchisee failure is a major incidence that threatens the stability of franchise businesses globally. Yet there has been no synthesis of the empirical evidence in order to systematically understand the factors that increase the likelihood of franchisee failure. The diverse conceptualizations and discrepant causes of franchisee failure have resulted in a fragmented literature. Through a systematic review of the empirical literature, an all-inclusive model for curbing franchisee failure is developed – comprising the single and joint influencing factors. The evidence elucidates how to mitigate franchisee failure in order to optimize the prospects of franchisee survival.
AB - Franchisee failure is a major incidence that threatens the stability of franchise businesses globally. Yet there has been no synthesis of the empirical evidence in order to systematically understand the factors that increase the likelihood of franchisee failure. The diverse conceptualizations and discrepant causes of franchisee failure have resulted in a fragmented literature. Through a systematic review of the empirical literature, an all-inclusive model for curbing franchisee failure is developed – comprising the single and joint influencing factors. The evidence elucidates how to mitigate franchisee failure in order to optimize the prospects of franchisee survival.
KW - Franchising
KW - Franchisee failure
KW - Franchisee survival
U2 - 10.1080/00472778.2021.1883039
DO - 10.1080/00472778.2021.1883039
M3 - Journal article
VL - 61
SP - 1991
EP - 2037
JO - Journal of Small Business Management
JF - Journal of Small Business Management
SN - 0047-2778
IS - 4
ER -