Customer behaviour influence on brand valuation: a cultural aspect

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Customer behaviour influence on brand valuation: a cultural aspect. / Jucaityte, I; Matulioniene, L; Salciuviene, L.
Perspectives on Organizational Behaviour and Organizational Culture. N/A: unknown, 2007. p. 117-133.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Jucaityte, I, Matulioniene, L & Salciuviene, L 2007, Customer behaviour influence on brand valuation: a cultural aspect. in Perspectives on Organizational Behaviour and Organizational Culture. unknown, N/A, pp. 117-133.

APA

Jucaityte, I., Matulioniene, L., & Salciuviene, L. (2007). Customer behaviour influence on brand valuation: a cultural aspect. In Perspectives on Organizational Behaviour and Organizational Culture (pp. 117-133). unknown.

Vancouver

Jucaityte I, Matulioniene L, Salciuviene L. Customer behaviour influence on brand valuation: a cultural aspect. In Perspectives on Organizational Behaviour and Organizational Culture. N/A: unknown. 2007. p. 117-133

Author

Jucaityte, I ; Matulioniene, L ; Salciuviene, L. / Customer behaviour influence on brand valuation: a cultural aspect. Perspectives on Organizational Behaviour and Organizational Culture. N/A : unknown, 2007. pp. 117-133

Bibtex

@inbook{abd3c50a49734fe391c626ed29650772,

title = "Customer behaviour influence on brand valuation: a cultural aspect",

author = "I Jucaityte and L Matulioniene and L Salciuviene",

year = "2007",

language = "English",

pages = "117--133",

booktitle = "Perspectives on Organizational Behaviour and Organizational Culture",

publisher = "unknown",

}

RIS

TY - CHAP

T1 - Customer behaviour influence on brand valuation: a cultural aspect

AU - Jucaityte, I

AU - Matulioniene, L

AU - Salciuviene, L

PY - 2007

Y1 - 2007

M3 - Chapter

SP - 117

EP - 133

BT - Perspectives on Organizational Behaviour and Organizational Culture

PB - unknown

CY - N/A

ER -

Research