Data, privacy and relationship marketing: a conundrum

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Data, privacy and relationship marketing: a conundrum. / Long, G; Angold, S J; Hogg, M K.
In: Journal of Database Marketing, Vol. 5, No. 3, 1998, p. 231-244.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Long, G, Angold, SJ & Hogg, MK 1998, 'Data, privacy and relationship marketing: a conundrum', Journal of Database Marketing, vol. 5, no. 3, pp. 231-244.

APA

Long, G., Angold, S. J., & Hogg, M. K. (1998). Data, privacy and relationship marketing: a conundrum. Journal of Database Marketing, 5(3), 231-244.

Vancouver

Long G, Angold SJ, Hogg MK. Data, privacy and relationship marketing: a conundrum. Journal of Database Marketing. 1998;5(3):231-244.

Author

Long, G ; Angold, S J ; Hogg, M K. / Data, privacy and relationship marketing: a conundrum. In: Journal of Database Marketing. 1998 ; Vol. 5, No. 3. pp. 231-244.

Bibtex

@article{c1b087ac7d4e4f47a0deea614c152513,

title = "Data, privacy and relationship marketing: a conundrum",

author = "G Long and Angold, {S J} and Hogg, {M K}",

year = "1998",

language = "English",

volume = "5",

pages = "231--244",

journal = "Journal of Database Marketing",

issn = "1350-2328",

number = "3",

}

RIS

TY - JOUR

T1 - Data, privacy and relationship marketing: a conundrum

AU - Long, G

AU - Angold, S J

AU - Hogg, M K

PY - 1998

Y1 - 1998

M3 - Journal article

VL - 5

SP - 231

EP - 244

JO - Journal of Database Marketing

JF - Journal of Database Marketing

SN - 1350-2328

IS - 3

ER -

Research