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Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

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Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare. / Cheded, Mohammed; Liu, Chih-Ling; Hopkinson, Gillian.
Transhumanisms and Biotechnologies in Consumer Society. ed. / Jennifer Takhar; Rika Houston; Nikhilesh Dholakia. London: Routledge, 2022. (Key Issues in Marketing Management).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

Harvard

Cheded, M, Liu, C-L & Hopkinson, G 2022, Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare. in J Takhar, R Houston & N Dholakia (eds), Transhumanisms and Biotechnologies in Consumer Society. Key Issues in Marketing Management, Routledge, London. <https://www.routledge.com/Transhumanisms-and-Biotechnologies-in-Consumer-Society/Takhar-Houston-Dholakia/p/book/9781032281735>

APA

Cheded, M., Liu, C.-L., & Hopkinson, G. (2022). Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare. In J. Takhar, R. Houston, & N. Dholakia (Eds.), Transhumanisms and Biotechnologies in Consumer Society (Key Issues in Marketing Management). Routledge. https://www.routledge.com/Transhumanisms-and-Biotechnologies-in-Consumer-Society/Takhar-Houston-Dholakia/p/book/9781032281735

Vancouver

Cheded M, Liu CL, Hopkinson G. Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare. In Takhar J, Houston R, Dholakia N, editors, Transhumanisms and Biotechnologies in Consumer Society. London: Routledge. 2022. (Key Issues in Marketing Management).

Author

Cheded, Mohammed ; Liu, Chih-Ling ; Hopkinson, Gillian. / Dead metaphors and responsibilised bodies-in-transition : the implications of medical metaphors for understanding the consumption of preventative healthcare. Transhumanisms and Biotechnologies in Consumer Society. editor / Jennifer Takhar ; Rika Houston ; Nikhilesh Dholakia. London : Routledge, 2022. (Key Issues in Marketing Management).

Bibtex

@inbook{c47699b4e14f481d872011d7d9d09fe0,
title = "Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare",
abstract = "This paper argues that metaphorical formulations around genetic categories have important implications for individuals{\textquoteright} experiences of their at-genetic-risk bodies vis-{\`a}-vis the market for prevention. Drawing on Jacques Derrida{\textquoteright}s concept of usure, our findings unpack three central biomedical metaphors that shape the ways in which {\textquoteleft}previvor{\textquoteright} women with the BRCA gene mutation manage and experience their (risky) body-in-transition against the market for prevention. These are the metaphors of: the container, the omnipresent danger, and battle and journey. Our discussion unravels the processes of the de/re-stabilisation of the (risky) body-in-transition, as well as the reconfiguration of individuals{\textquoteright} rights and duties in the market for prevention to become a good genetic citizen. Moving beyond a discussion of {\textquoteleft}consumer sovereignty{\textquoteright}, we contribute to developing a contextually nuanced understanding of the complex relations between the lived experiences of {\textquoteleft}losing control{\textquoteright} and the consumption of prevention.",
author = "Mohammed Cheded and Chih-Ling Liu and Gillian Hopkinson",
year = "2022",
month = nov,
day = "28",
language = "English",
isbn = "9781032281735",
series = "Key Issues in Marketing Management",
publisher = "Routledge",
editor = "Jennifer Takhar and Rika Houston and Nikhilesh Dholakia",
booktitle = "Transhumanisms and Biotechnologies in Consumer Society",

}

RIS

TY - CHAP

T1 - Dead metaphors and responsibilised bodies-in-transition

T2 - the implications of medical metaphors for understanding the consumption of preventative healthcare

AU - Cheded, Mohammed

AU - Liu, Chih-Ling

AU - Hopkinson, Gillian

PY - 2022/11/28

Y1 - 2022/11/28

N2 - This paper argues that metaphorical formulations around genetic categories have important implications for individuals’ experiences of their at-genetic-risk bodies vis-à-vis the market for prevention. Drawing on Jacques Derrida’s concept of usure, our findings unpack three central biomedical metaphors that shape the ways in which ‘previvor’ women with the BRCA gene mutation manage and experience their (risky) body-in-transition against the market for prevention. These are the metaphors of: the container, the omnipresent danger, and battle and journey. Our discussion unravels the processes of the de/re-stabilisation of the (risky) body-in-transition, as well as the reconfiguration of individuals’ rights and duties in the market for prevention to become a good genetic citizen. Moving beyond a discussion of ‘consumer sovereignty’, we contribute to developing a contextually nuanced understanding of the complex relations between the lived experiences of ‘losing control’ and the consumption of prevention.

AB - This paper argues that metaphorical formulations around genetic categories have important implications for individuals’ experiences of their at-genetic-risk bodies vis-à-vis the market for prevention. Drawing on Jacques Derrida’s concept of usure, our findings unpack three central biomedical metaphors that shape the ways in which ‘previvor’ women with the BRCA gene mutation manage and experience their (risky) body-in-transition against the market for prevention. These are the metaphors of: the container, the omnipresent danger, and battle and journey. Our discussion unravels the processes of the de/re-stabilisation of the (risky) body-in-transition, as well as the reconfiguration of individuals’ rights and duties in the market for prevention to become a good genetic citizen. Moving beyond a discussion of ‘consumer sovereignty’, we contribute to developing a contextually nuanced understanding of the complex relations between the lived experiences of ‘losing control’ and the consumption of prevention.

M3 - Chapter (peer-reviewed)

SN - 9781032281735

T3 - Key Issues in Marketing Management

BT - Transhumanisms and Biotechnologies in Consumer Society

A2 - Takhar, Jennifer

A2 - Houston, Rika

A2 - Dholakia, Nikhilesh

PB - Routledge

CY - London

ER -